Assistant Brand Manager

Job Summary:

The Assistant Brand Manager is responsible for overseeing and executing brand strategies for our spirits portfolio. This role involves end-to-end brand management, from ideation and product development to campaign execution and market analysis. The ideal candidate should have a passion for the spirits industry, a strong understanding of consumer behavior, and the ability to thrive in a fast-paced, dynamic environment.

Key Responsibilities:

• Brand Strategy & Development:

Develop and execute brand strategies aligned with company goals and market trends. Identify opportunities for brand growth and innovation.

• Product & Packaging Management:

Lead or support product development, packaging, and label design in coordination with cross-functional teams and external agencies.

• Marketing Campaigns:

Plan and implement 360° marketing campaigns, including digital, events, PR, and trade marketing initiatives.

• Market Analysis & Insights:

Conduct market research and analyze consumer trends, competitor activity, and sales data to optimize brand performance.

• Budget Management:

Manage brand marketing budgets, ensuring effective allocation and ROI tracking.

• Trade & Channel Activation:

Collaborate with sales and trade marketing teams to create impactful in-store and on-trade activations.

• Agency & Vendor Coordination:

Manage relationships with creative agencies, media partners, and production vendors.

• Performance Reporting:

Regularly track and report on brand KPIs, including market share, brand equity, and campaign performance.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 2 years of relevant experience in FMCG or alcohol beverage marketing
• Strong analytical skills and proficiency in market research tools
• Experience in digital marketing and social media campaign execution
• Excellent communication, presentation, and interpersonal skills
• Strong project management and organizational abilities
• Passion for the spirits and beverage industry is a plus