Assistant Brand Manager

I. JOB SUMMARY:

To develop, establish and maintain marketing plans, programs & strategies of a profit center or business unit.

An Asst. Brand Manager is responsible for formulating the brand’s long-term strategy and developing and executing marketing plans. He defines the brand’s mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. He executes marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand’s profit, volume and market share objectives. This position supervises the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L.

II. JOB REQUIREMENTS:

1. Candidate must possess at least Bachelor's/College Degree, Professional License (Passed Board/Bar/Professional License Exam), Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing or equivalent.
2. At least 3 Year(s) of working experience in the related field is required for this position.
3. At lease with background in Sales & Marketing strategies.
4. Required Skill(s): Brand Management, Product Development, Brand Activation, Sales and Marketing, Marketing Strategies
5. Preferably Assistant Manager/Manager specialized in Marketing/Business Development or equivalent.

III. DUTIES & RESPONSIBILITIES:

1. Develop effective marketing plans to support sales programs
2. Use effective marketing tools to come up with marketing plans:
3. Determine the effective pricing strategy to achieve maximum market impact.
4. Insure a strong marketing organization capable of pushing planned marketing activities
5. Use effective media to deliver marketing plans
6. With strong Brand Management background
7. Establish, propose and monitor the right budget to insure effective marketing activities
8. Insure that marketing plans are in synch with sales objectives.
9. Regularly visit the market to see actual ground conditions.
10. Regularly review and update all marketing programs to adapt to changing market conditions
11. Get and review weekly, monthly, annual sales figures by SKU and Area to see where there are gaps in the sales performance needing marketing intervention.
12. Actively engage in search for new products to improve the product offering of the company