Assistant Brand Manager

Job Summary : We're looking for an Assistant Brand Manager who can execute brand strategy with energy, creativity, and speed. This role is for someone who is as comfortable building a campaign plan as they are picking up their phone to shoot content. You'll work across mCaffeine and Hyphen, coordinating with creative agencies, content teams, R&D, and operations while also being a handson creator yourself. If you have strong brand instincts, love being in front of the camera, and thrive in a fast-moving D2C environment this is your role.

Key Responsibilities

Brand Strategy & Campaign Execution:

• Support and execute brand strategy through structured campaign ideation, planning, and rollout
• Conduct consumer research to identify insights that inform brand messaging and campaign direction
• Build campaign briefs rooted in consumer behavior, market trends, and brand positioning
• Track campaign performance and share learnings to continuously improve brand output
• Assist in go-to-market planning for new product launches across both brands

Cross-functional Coordination:

• Be the day-to-day connect between creative agencies, content teams, R&D, and operations for brand content and communication
• Manage timelines, creative feedback, and deliverables across multiple teams simultaneously
• Ensure brand consistency in voice, tone, and visual identity across all touchpoints ads, social, website,packaging, and CRM

Content Creation & On-Camera Presence:

• Be an active, confident on-camera presence for brand content reels, reviews, tutorials, and campaigns
• Shoot and edit short-form video content independently using phone-based editing tools
• Create quick-turnaround visual assets using Canva for social, campaigns, and internal use
• Bring strong aesthetic sensibility to everything the brand puts out
• Stay on top of content trends and proactively pitch formats that fit the brand

Skills and Qualifications

• Hands-on experience with Canva and phone-based video editing tools (CapCut, InShot, or similar)
• Genuinely comfortable and confident being on camera this is a non-negotiable for this role
• Experience coordinating with creative agencies and crossfunctional teams
• Sharp aesthetic eye with high attention to detail on creative output
• Consumer-first thinking backed by research and insight
• Strong written and verbal communication skills

Years of Experience:

• 2-3 years of experience in brand management, marketing,or a closely related role
• Prior experience in D2C, beauty, personal care, FMCG, or lifestyle brands strongly preferred
• Prior exposure to fast-paced environments is preferred