Assistant Brand Manager

Role Overview

The Assistant Brand Manager acts as the primary support to the Brand Manager, helping to execute brand strategies, manage campaigns, support product launches, and monitor brand performance. This role ensures alignment across marketing, sales, and digital initiatives while maintaining brand consistency and operational efficiency.

KEY RESPONSIBILITIES

• Brand Strategy Execution - Implement and monitor brand strategies to enhance market presence and ensure alignment with company goals. Ensure all campaigns, promotions, and activities adhere to brand identity, positioning, and guidelines.
• Marketing Campaign Management - Plan, execute, and oversee marketing campaigns across digital and traditional platforms. Coordinate with cross-functional teams to align campaign objectives, deliverables, and timelines.
• Product Launch Support - Assist in executing product launch plans, ensuring market readiness, on-time delivery, and post-launch evaluation. Collaborate with sales and distribution teams to guarantee smooth rollout.
• Digital Marketing Supervision - Support the management of digital campaigns including social media, SEO, content marketing, and paid advertising. Monitor performance metrics, optimize strategies, and report insights for engagement and ROI improvements.
• Market Research and Analysis - Conduct market and consumer research to identify trends, opportunities, and competitor activity. Use insights to support strategic decisions, campaign development, and brand performance measurement.
• Team Collaboration and Support - Work closely with team members, providing guidance and support in executing brand initiatives. Foster collaboration across functions to ensure unified delivery of brand objectives.
• Budget and Resource Management - Assist in managing budgets for marketing and brand activities. Track expenditures, ensure cost efficiency, and recommend optimization for maximum impact.
• Reporting and Performance Monitoring - Track campaign and brand performance against KPIs. Prepare reports, dashboards, and insights to inform Brand Manager decision-making.
• Process and Execution Support - Support process documentation, standardization, and workflow improvements to enhance efficiency, accountability, and cross-functional collaboration.

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Experience

• 2–4 years relevant experience in marketing, brand management, digital marketing, or commercial roles

Industry Exposure

• FMCG, food, beverage, health, wellness, or consumer-driven industries preferred

Technical Skills

• Campaign management, digital marketing, project coordination, reporting, and market research

Work Location: Valenzuela City