Assistant Brand Manager

Responsibilities

• Own and execute brand/marketing strategy with a primary KPI of driving online sales growth.
• Lead and manage the KOL & Affiliate team — sourcing, negotiation, campaign strategy, performance tracking, and optimization.
• Plan integrated campaigns across e-commerce, social, KOL, and affiliate channels, all tied to measurable sales impact.
• Partner with Sales, E-commerce, Creative, and Product to build commercially effective campaigns.
• Conduct beauty market/competitor research to spot trends and growth opportunities.
• Build data-driven campaign strategy, messaging, and creative briefs.
• Track campaign/sales performance (ROAS, conversion, GMV) and turn data into action.

Requirements

• 3+ years in brand, digital marketing, or e-commerce — must have direct experience leading a KOL & Affiliate team, not just coordinating with agencies.
• Demonstrated track record of driving online sales growth — able to show numbers from past campaigns.
• Beauty/skincare/personal care industry experience strongly preferred.
• Familiar with local KOL/influencer ecosystem (macro/micro/nano) and affiliate platforms (TikTok Shop, Shopee Affiliate, etc).
• Strong analytical skills — comfortable with e-commerce/campaign dashboards.
• Prior team leadership experience, strong cross-functional collaboration.
• Proactive, commercial, fast-paced, passionate about beauty & digital trends.

About Bonvie Hair - PT Kreasi Semangat Muda

Under PT Kreasi Semangat Muda, Bonvie focus on ingredients, that's what makes us so special. We love to see happy people with the results that we offer. We believe all people can have a good life with a good hair