Assistant Brand Manager

Manage the day-to-day brand strategy and marketing planning for assigned brands under the hospitality group, ensuring that each brand has a clear identity, consistent messaging, and commercially relevant campaigns.

The Brand Officer serves as the operational brand owner who converts business priorities into executable campaigns in the marketing team.

Key Responsibilities

• Maintain brand positioning, personality, tone of voice, visual identity, and messaging guidelines.
• Develop brand plans and campaign briefs for assigned restaurant brands.
• Manage the integrated brand calendar, including:
• Product launches
• Seasonal campaigns
• Holidays and cultural moments
• Support on store openings
• Partnerships and events
• Loyalty or customer-app initiatives
• Conduct basic market, competitor, customer, and category research.
• Identify consumer insights and translate them into campaign opportunities.
• Coordinate campaign development from brief to launch.
• Work with the Creative team on:
• Campaign concepts
• Key visuals
• Menus
• Signage
• Digital assets
• Work with Trade Marketing on in-store execution and store-level requirements.
• Work with Social Media on content themes, campaign narratives, and community messaging.
• Coordinate with Operations to confirm:
• Product availability
• Mechanics
• Pricing
• Store readiness
• Execution requirements
• Review routine brand materials.
• Monitor campaign results and recommend improvements from a brand-level perspective.
• Maintain brand asset libraries and marketing reference materials.
• Prepare post-campaign reports and lessons learned.

Core Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• 2–4 years of experience in brand marketing, account management, consumer marketing, retail, F&B, or advertising in a digital advertising agency or 360 marketing agency.
• Strong campaign planning and project-management skills.
• Ability to write clear briefs and marketing copy.
• Good understanding of customer segmentation and consumer behavior.
• Familiarity with basic customer journeys in different industries.
• Ability to interpret basic campaign and sales reports.
• Strong coordination and follow-through.
• Good presentation and communication skills.
• Strong attention to brand consistency.
• Proficiency in Microsoft Office or Google Workspace; familiarity with project-management tools is preferred.

Pay: Php40,000.00 - Php45,000.00 per month

Benefits:

• Staff meals provided

Work Location: In person