Assistant Brand Manager

About the role

We are looking for a proactive and strategic Assistant Brand Manager to support the planning and execution of integrated marketing initiatives that strengthen brand awareness and drive business growth. You will work closely with cross-functional teams to manage marketing campaigns, product launches, brand communications, market analysis, and performance reporting while ensuring a consistent brand experience across all customer touchpoints.

Key Responsibilities

• Support the development and execution of annual, quarterly, and monthly brand marketing plans aligned with business objectives.
• Plan, coordinate, and execute integrated marketing campaigns from briefing through launch and performance evaluation.
• Conduct consumer, market, and competitor research to identify insights and business opportunities.
• Support new product launches by developing product briefs, key messaging, sales materials, and coordinating cross-functional readiness.
• Prepare creative briefs and coordinate with Content, Design, Digital Marketing, E-Commerce, Sales, and external agencies to deliver high-quality marketing materials.
• Ensure consistent brand communication and brand guidelines across all online and offline channels.
• Work closely with Sales, Retail, and E-Commerce teams to support promotions, product communication, and commercial activities.
• Assist in planning and executing brand events, pop-up stores, partnerships, and brand activation campaigns.
• Monitor campaign budgets, project timelines, and marketing deliverables to ensure efficient execution.
• Analyze campaign performance, sales data, and marketing KPIs, and prepare reports with actionable insights and recommendations for continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3–5 years of experience in Brand Marketing, Marketing Communications, Integrated Marketing, Account Management, or related fields.
• Experience in campaign planning, project management, and cross-functional coordination.
• Strong understanding of branding, consumer behavior, customer journey, and integrated marketing communications.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and work effectively in a fast-paced environment.
• Proficient in Microsoft Excel, PowerPoint, and Google Workspace.
• Good command of written and spoken English.
• Experience in Retail, Footwear, Fashion, Lifestyle, Health & Wellness, or Consumer Brands will be an advantage.
• Candidates from advertising or marketing agencies who are interested in moving to a Brand Owner role are welcome to apply.