Assistant Brand Manager

About the role

Responsible for the overall strategy and performance of DnCo brand from a marketing perspective, including campaign planning, positioning, and cross-functional execution coordination.

Key responsibilities

• Develop strategy and marketing calendar for DnCo brand (campaigns, promotions, product launches)
• Oversee brand guideline coordination, campaign calendar, and marketing materials
• Manage and control marketing budget effectively and efficiently
• Monitor campaign performance (awareness, engagement, contribution to sales) and conduct regular evaluations
• Direct and evaluate the performance of team members and coordinate with cross-functional teams for field campaign execution

About you

• Minimum S1 education, preferably in Marketing, Communications, Business, or related fields
• Minimum 4-5 years of experience in brand marketing, preferably with supervisor/assistant manager position experience
• Strategic planning, leadership, and campaign performance analysis capabilities
• Strong communication, negotiation, and cross-functional coordination abilities
• Experience in retail luxury, fashion, or related industries is a plus