Assistant Brand Manager - Job Description

Assistant Brand Manager -

About the Role -

• We are looking for a proactive and detail-oriented Assistant Brand Manager to support the planning, coordination and execution of its brand and marketing initiatives.
• Working closely with the Brand Manager, the role will support campaigns across digital, social media, retail marketing, events, activations, influencer marketing, tenant communication and on-ground brand initiatives.
• The ideal candidate should have a strong understanding of consumer marketing, excellent coordination and project-management capabilities, and the ability to work effectively across multiple internal teams, agencies, retail brands and external partners. This is a hands-on brand management role that requires a balance of marketing understanding, execution capabilities, stakeholder management and analytical thinking.

Key Responsibilities -

Brand & Campaign Management -

• Support the Brand Manager in planning and executing integrated marketing campaigns.
• Coordinate campaign timelines, deliverables, approvals and execution across internal and external teams.
• Develop clear creative and campaign briefs in coordination with the Brand Manager.
• Support the execution of seasonal campaigns, festival communication, sale campaigns, new store launches and brand initiatives.
• Ensure communication across touchpoints is aligned with approved brand guidelines.
• Maintain campaign calendars and ensure deliverables are completed according to timelines.
• Conduct post-campaign analysis and document key learnings.

Social Media & Content Coordination -

• Coordinate with the content, creative and social media teams for monthly and campaign-specific content requirements.
• Support development and management of social media content calendars.
• Prepare briefs for social media creatives, Reels, videos and other content assets.
• Review content for accuracy, brand consistency and communication alignment.
• Track relevant social media trends and competitor activity. Coordinate content shoots, influencer collaborations and creator-led initiatives where required.

Influencer & Partnership Coordination -

• Support influencer and creator campaigns from briefing through execution.
• Coordinate with influencers, agencies and internal teams for content requirements, timelines and deliverables.
• Review influencer content for adherence to approved briefs and key communication messages.
• Maintain influencer campaign trackers and support performance reporting. Assist in identifying potential partnerships and collaborations relevant to the brand.

Events & Activations -

• Support planning and execution of mall events, consumer activations, launches and experiential marketing initiatives.
• Coordinate marketing requirements with Events, Operations, Creative and external vendors.
• Support development of event communication and promotional plans.
• Ensure marketing assets and communication are implemented correctly across on-ground touchpoints.

Creative & Agency Coordination -

• Coordinate with designers, content writers, video editors, digital agencies, media partners, production vendors and other creative resources.
• Ensure briefs are communicated clearly and deliverables are received according to timelines.
• Consolidate feedback and coordinate revisions.
• Maintain organised records of campaign assets, approvals and final deliverables.
• Ensure consistency of communication across digital and physical marketing touchpoints.

Research & Competitive Analysis -

• Monitor marketing initiatives by competing malls, retail destinations and consumer brands.
• Conduct research on retail trends, consumer behaviour, campaigns and emerging marketing formats.
• Prepare competitor analysis and marketing benchmark reports. Identify relevant consumer, cultural and category trends that could inform future marketing initiatives.

Reporting & Performance Tracking -

• Support preparation of monthly marketing reports and management presentations.
• Track campaign KPIs including reach, engagement, video views, traffic, footfall and other relevant metrics.
• Maintain marketing trackers, campaign calendars and project documentation.
• Coordinate with relevant teams to consolidate campaign performance data. Support campaign reviews and identify key observations and learnings.

Required Skills & Experience -

• 2-3 years of experience in brand marketing, retail marketing, digital marketing, advertising or integrated marketing.
• Strong understanding of brand management and consumer marketing fundamentals.
• Good understanding of social media and digital marketing.
• Strong project-management and coordination skills.
• Excellent written and verbal communication skills.
• Strong working knowledge of PowerPoint/Google Slides and Excel/Google Sheets.
• Ability to develop clear briefs and coordinate with creative teams.
• Ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Strong attention to detail and organisational skills.
• Ability to work effectively in a fast-paced marketing environment.