Assistant Category Manager

Category Manager FMCG

Company: BigBasket - A Tata Group Company
Location: Bengaluru
Experience: 2+ Years | Relevant FMCG Category Management Experience

About BigBasket

BigBasket, a Tata Group company, is one of Indias leading online grocery and quick-commerce platforms. We are looking for a driven and analytical Category Manager / Deputy Category Manager to manage categories and brands end-to-end and drive business growth, profitability, and customer engagement.

Key Responsibilities

Category & Brand Management

• Own and manage assigned categories and brands end-to-end.
• Develop and implement category strategies to drive growth and enhance customer engagement.

Sales & Profitability

• Drive category sales and achieve profitability targets.
• Track key business metrics and take timely corrective actions to improve performance.

Marketing & Investment

• Plan and execute category marketing campaigns.
• Manage marketing budgets effectively to maximize ROI and brand visibility.

Inventory Management

• Optimize inventory levels to ensure product availability.
• Minimize wastage, stock-outs, and carrying costs through effective planning.

Vendor & Brand Partner Management

• Build and maintain strong relationships with vendors and brand partners.
• Negotiate margins, commercial terms, and joint business plans to support category growth.

Pricing & Promotions

• Develop competitive pricing strategies based on market and customer insights.
• Plan and execute promotions to drive sales, conversion, and category growth.

New City Launches

• Manage category-related activities during new city launches.
• Coordinate with internal teams to ensure smooth and timely execution.

Cross-Functional Collaboration

• Work closely with Supply Chain, Marketing, Finance, Operations, and other stakeholders.
• Ensure alignment with overall business objectives and timelines.\

Qualifications

• Bachelors degree in Business, Marketing, or a related field; MBA
• 2+ years of relevant experience in FMCG Category Management.
• Experience across Food, Non-Food, Pharmacy, Beverages, or related categories is preferred.
• Strong understanding of category management, sales, pricing, promotions, and profitability.
• Based in Bengaluru or willing to relocate.

Why Join BigBasket?

Join BigBasket, a Tata Group company, and be part of a high-growth business where you can take ownership of categories, work with leading brands and vendors, and create a direct impact on business growth.