Assistant CRM Analytics Manager - Loyalty Program

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Convenient office location, less than 5 min. walk from MTR
• Free round-trip lunchtime shuttle bus services to Shatin
• Comprehensive Medical and Life insurance coverage, including your spouse and children
• Well-equipped Gym inside our office building
• Onsite Clinic and Lactation Room

Why This Role Matters

At MoneyBack, we are committed to putting a smile on customers' faces by creating meaningful and rewarding experiences across every interaction. As an Assistant CRM Analytics Manager, you will turn customer insights into impactful CRM strategies that strengthen engagement, loyalty, and lifetime value across our O+O (Offline + Online) ecosystem. Through a scientific and data-driven approach, you will help drive business growth, enhance personalization, and deliver greater value for both customers and the business.

What You'll Be Doing

• Lead and coach a CRM analytics team, ensuring high-quality delivery and team development
• Partner closely with business units and cross-functional teams to drive customer-focused CRM initiatives
• Analyze customer behavior, spending patterns, and sales trends to identify new business opportunities
• Develop and execute data-driven CRM strategies to enhance customer engagement and loyalty across the O+O journey
• Perform customer segmentation, targeting, and personalization to improve campaign relevance and effectiveness
• Translate analytics and insights into actionable recommendations for business growth
• Evaluate campaign performance and drive continuous optimization through measurement and reporting
• Promote AI, automation, and self-service reporting solutions to improve efficiency and scalability
• Monitor customer and market trends to identify emerging opportunities and best practices

What You'll Bring

• Strong expertise in CRM, loyalty, or customer analytics with experience leading or coaching team members
• Customer-focused mindset with a strong understanding of CRM campaigns and O+O customer journeys
• Advanced analytical and problem-solving skills, with the ability to transform data into commercial recommendations
• Hands-on experience with SQL; knowledge of Power BI, Adobe Campaign, or similar CRM and visualization tools is an advantage
• Experience in customer segmentation, campaign analysis, and performance measurement
• Collaborative approach with strong stakeholder management, communication, and presentation skills
• Ability to work effectively across teams and build strong partnerships to achieve shared goals
• Proactive, organized, and adaptable when managing multiple priorities in a fast-paced environment
• Good command of spoken and written English and Chinese

How You Will Make An Impact

• Connect customer insights with business priorities to deliver measurable commercial value
• Strengthen collaboration across MoneyBack, business units, technology, and support teams
• Drive CRM effectiveness through data-driven decision making and consistent execution
• Foster a culture of teamwork, knowledge sharing, and continuous improvement
• Develop team capability through coaching, guidance, and constructive feedback
• Champion AI, automation, and innovative ways of working to improve efficiency and effectiveness
• Demonstrate ownership, agility, and resilience in responding to evolving business needs
• Identify opportunities and solve challenges with a proactive and solution-oriented mindset

What is holding you back?

Grasp this opportunity and don't let this great chance to shape your life slip away!

Apply now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group.

Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.