Assistant CRM & Events Manager

About the role

Assistant CRM & Events Manager based in Bangkok, Thailand. You will define and execute CRM strategy across acquisition, onboarding, and retention, while building strong relationships with VICs and high-value clients through personalized luxury service. You will identify and recruit high-potential clients, develop client retention strategies, and lead end-to-end event experiences to strengthen relationships and drive sales.

Key responsibilities

1. CRM Strategy

• Define and continuously refine the CRM strategy across acquisition, onboarding, and retention
• Build and maintain strong relationships with VICs and high-value clients through personalized luxury service
• Set and execute clear, specific plans for acquiring new clients
• Own the client segmentation and lifecycle framework, and make sure every client has a clear next step

1. Client Development & Acquisition

• Identify and recruit high-potential clients, cultivating relationships through exclusive events, private appointments, and personalized outreach
• Develop and execute strategies to enhance client retention, ensuring a high level of engagement and loyalty
• Stay ahead of industry trends and competitor activities to attract ultra-high-net-worth individuals (UHNWI) and affluent clients
• Work closely with boutique team and Brand Manager to create bespoke experiences tailored to high-end clientele

1. Client Segmentation & Data Analysis

• Utilize and manage CRM reports and tools to maintain an updated and segmented client database for targeted outreach and clientele activities
• Monitor key clienteling KPIs and recommend action plans to improve business results
• Analyze client data and CRM insights to identify business opportunities and improve client performance
• Train and coach the boutique team on clienteling standards: how to open a relationship, what to note after every appointment, how to follow up without over-reaching

1. Retail Events

• Run outreach, private appointment invitations, and follow-up sequences
• Lead Partnership & VIC event experiences from end-to-end, to strengthen relationships and drive sales
• Partner with boutique teams to drive client engagement, appointments, and client tier development
• Collaborate with Boutique, Operations, and Brand Manager teams to support client-focused initiatives

About you

1. Medium-level (3-5 years) CRM and Client Events experience within a luxury brand
2. Experience working inside a luxury retail or fashion CRM function, ideally boutique-facing
3. Understanding of how clienteling happens on the floor
4. Strategic thinker who can build a clear client acquisition plan and draft outreach messages
5. Experience leading projects from concept through to execution and measurable results
6. Discreet and relationship-oriented
7. Fluent in Thai and English