Assistant CRM Manager

Pizza Hut Hong Kong Management Limited is the leading pizza restaurant over 130 shops and about 4,700 employees in Hong Kong and Macau. Pizza Hut is committed to be the all-time favorite, serving pizzas anywhere with a delightful touch. To support our mission and expansion, we are now inviting high calibre and passionate professional who strives for excellence to join our team. Pizza Hut Hong Kong Management Limited is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchise in Hong Kong and Macau with combined store footprint of over 220 stores and more than 9,000 employees.

About the Role

Lead CRM, loyalty and customer lifecycle strategies to drive acquisition, retention and engagement through data-driven campaigns and insights.

Responsibilities

• Lead the planning and executing CRM initiatives and loyalty programs (Hut Rewards and yuu) to drive customer loyalty - Member automation journey, offer and segmentation strategies
• Develop and manage member acquisition, retention and reactivation strategies to improve customer loyalty
• Establish marketing and promotional strategies to maximize interests of the Company and induce new business opportunities
• Monitor KPIs and evaluation on CRM performance to optimize spend & performance for continuous improvement
• Formulate strategic marketing (Member automation, offer and segmentation) and implement appropriate marketing programme
• Lead the development and execution of CRM campaigns, including email marketing, loyalty programs, and personalized communications
• Utilize CRM database and tools to generate actionable insights, predict business opportunities, and personalize engagements plan
• Manage and maintain CRM databases and ensure data accuracy
• Drive adoption of new technologies and best practices in CRM for innovation and continuous improvement

Requirements

• Degree in Marketing / Business Analytic / Business Administration or related disciplines
• 5 years or above solid experience in Marketing and CRM, with at least 2 years at supervisory level
• Proven management abilities in strategic planning and budgeting
• Proactive, Responsible, Strong marketing sense and high attention to details
• Solid expertise in CRM platforms, marketing automation, and analytics tools (e.g. Microsoft Dynamics 365, Braze, Power BI, Tableau, or equivalent)
• Proven experience in database management and CRM dashboard development
• Strong analytical skill, presentation, negotiation, problem solving and people & management skills
• Excellent interpersonal & communication skills
• Good command of both written and spoken English and Chinese

What We Need

Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.

Equal Opportunity Statement

Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.

To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/