Assistant CRM Manager

该职位来源于猎聘 Main Responsibilities:

• Strategy & Operations: Develop & execute annual CRM plans covering new customer acquisition, prospect conversion, retention, and reactivation. Manage day-to-day operations including clients contact and member-exclusive benefits/campaigns across different touchpoints(WeCom/SCRM etc.)
• Loyalty Program Design & Optimization: Design, implement, and continuously improve the brand‘s loyalty program—defining tier structures, benefit/mechanics, and progression logic that drive engagement and long-term value. Ensure the program remains distinctive, desirable, and commercially sound.
• Data & Analytics: Generate regular CRM reports (member profiling, repurchase, churn, ROI). Define segmented communication strategies based on RFM and behavioral data. Set up automated lifecycle triggers (welcome, nurture, win-back).
• Cross-functional Coordination: Partner with HQ & local marketing, retail, and e commerce teams to ensure consistent client experience across channels. Manage external vendors and track project timelines. Qualification & Requirement:
• 3-5 years of work experience in a CRM role
• Strong ownership & good team-management skill
• Flexible communication skills and multi-task management skills
• Strong analytical and data crunching skills
• Advanced PPT & EXCEL skills
• Advanced verbal communication and presentation skills
• English proficiency skill