Assistant DFIQ Insights Solutions Manager

Description & Requirements

We are seeking an experienced Data Analyst specializing in Retail Media & Market Insights to drive our Asia expansion. In this role, you will analyze retail media networks (RMNs), omnichannel campaign performance, and regional consumer trends to turn complex datasets into strategic insights. You will collaborate directly with cross-functional teams to identify market gaps and translate insights into revenue-generating services for retail and CPG partners across Asian markets.

Is this your next challenge in Retail Media & Market Insights?

The challenge is about:

• Retail Media Analytics: Evaluate performance metrics across digital retail media channels, including on-site, off-site, in-store, search, and display campaigns.
• Trend & Market Analysis: Synthesize macro retail trends, consumer behavior, and competitive intelligence across Asian markets into actionable trend reports and executive summaries.
• Service & Product Innovation: Identify industry white spaces to conceptualize, test, and propose new analytics products, consulting services, and insight packages for retail partners.
• Data Visualization & Reporting: Build and maintain interactive dashboards (Power BI, Tableau, or Looker) to track campaign ROAS, audience engagement, and shopper behavior metrics.
• Strategic Collaboration: Partner with commercial, product, and strategy teams to package data-driven recommendations into client-facing presentations and strategic roadmaps.

Do you have experience in Analytics?

• Experience: Data analytics experience, specifically within retail media, e-commerce, digital advertising, or CPG retail context.

• Regional Expertise: Strong understanding of the Asian retail ecosystem (e.g., SEA, East Asia), including regional e-commerce platforms, omnichannel trends, and loyalty ecosystems.

• Technical Skills:

  • Experience with BI tools (Power BI, Tableau, or Looker).
  • Familiarity with ad tech frameworks, attribution models, and retailer media platforms.

• Business Acumen: Proven track record of converting raw data into commercial insights and new service offerings.

• Communication: Strong verbal and visual storytelling skills, with experience presenting insights to non-technical stakeholders and executive leadership.

DFI Retail Group is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.

The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.