Assistant Digital Manager(SEM & Programmatic)

About the role

As Assistant Digital Manager (SEM and Programmatic), you will develop, manage, and optimise paid search (SEM) and programmatic display/video campaigns, working closely with internal digital specialists and local market media teams. You will stay up to date on evolving digital media with a deep understanding of Hong Kong's online landscape, and coordinate with the performance team to track, measure, and report campaign effectiveness. You will prepare, consolidate, and present campaign reports and actionable insights to clients and internal stakeholders, participate in regular meetings with clients and agency teams, and collaborate with local media teams to plan and execute digital investment across SEM, programmatic, and social channels.

Key responsibilities

• Develop, manage, and optimise paid search (SEM) and programmatic display/video campaigns, working closely with internal digital specialists and local market media teams
• Stay up to date on evolving digital media, with a deep understanding of Hong Kong's online landscape, and an eagerness to adapt to new platforms and technologies
• Coordinate with the performance team to track, measure, and report campaign effectiveness, ensuring ongoing optimisation to achieve client KPIs
• Prepare, consolidate, and present campaign reports and actionable insights to clients and internal stakeholders
• Participate in regular meetings with clients and agency teams, providing intelligent input on campaign strategy and digital opportunities
• Collaborate with local media teams to plan and execute digital investment across SEM, programmatic, and social channels as required
• Write proposals, build strong PowerPoint presentations, and deliver clear, engaging campaign updates or recommendations to clients
• Stay informed on local and global digital trends, bringing fresh ideas and recommendations to the team

About you

• 3–5 years' experience managing SEM (Google Ads/Baidu) and programmatic advertising campaigns in agency or client-side environments
• Solid knowledge of Hong Kong's digital media market; regional media/platform exposure a plus
• Fluent in written and spoken English, Cantonese, and Mandarin (Cantonese required)
• Direct experience using ad platforms such as Google Ads, DV360, The Trade Desk, Google Analytics, Campaign Manager 360, and/or similar DSPs
• Strong reporting, analytical, and PowerPoint presentation skills
• Previous experience in a 4A's or major global media agency is ideal
• Team-and client-oriented mentality, proactive problem-solver, effective communicator