Assistant Director (Defence Advocacy)

The Assistant Director, Defence Advocacy, will play a key role in shaping SAFRA's future Defence Engagement strategy and in transforming how SAFRA connects with National Servicemen, their families, and the wider community.

Beyond programme delivery, the role is responsible for developing innovative and meaningful engagement models that strengthen SAFRA's Defence identity, deepen public understanding and support for Defence, and build lifelong connections with current and future generations of NSmen.

Working across SAFRA, MINDEF, community partners, and industry stakeholders, the incumbent will drive new initiatives, partnerships, experiences, and engagement platforms that inspire participation, foster belonging, and strengthen Commitment to Defence.

This role is suited for a strategic, forward-looking leader who combines innovation, stakeholder engagement and execution excellence to deliver measurable impact.

Duties & Tasks:

·       Shape and guide the design of defence-themed programmes, ensuring strong alignment with approved narratives, desired sentiment and learning outcomes.

·       Create meaningful, insight-driven experiences and programmes that deepen engagement with NSmen, their families and future generations.

·       Support Secretariat functions for strategic platforms such as the Defence Engagement Steering Committee (DESC), including preparation of papers, reporting and action tracking.

·       Lead capability development by equipping Clubs, Events teams, volunteers and stakeholders with programme toolkits, content guidance and training to deliver high-quality defence advocacy.

·       Develop compelling Defence narratives and engagement campaigns that reinforce the value of NS and community resilience.

·       Implement performance tracking frameworks across programmes and communications, using insights on engagement, sentiment and learning outcomes to drive continuous improvement.

Requirements:

·       Education in a relevant field or equivalent experience in Media, Films, Strategic Studies, Public Policy, Communications, Marketing, Museum Studies, Education

·       At least 10 years of work experience and a strong track record in strategy, innovation, partnerships, transformation, community engagement, product management, service design, policy implementation or stakeholder engagement.

·       Familiarity with Defence-related programmes and innovative community engagement is an added advantage, but not necessary.

·       Experience coordinating with institutional or public sector stakeholders, or equivalent stakeholder environments where approvals, assurance and compliance matter.