Assistant E-Commerce Manager

Responsibilities:

• Drive Online Performance: Own the online P&L (revenue, gross margin, marketing costs, and contribution for the Hong Kong site) and deliver against annual and monthly sales plans.

• Pricing & Trading: Set pricing and promotional strategies with the CEO to protect margin floors and maximize full-price sell-through.

• Reporting: Manage customer acquisition costs against contribution and deliver weekly trade updates and monthly P&L reviews to the CEO.

• Site Experience: Oversee all customer-facing elements, including merchandising, product ranking, landing pages, conversion optimization, and the trading calendar (campaigns, drops, clearance).

• Continuous Testing & O2O: Run structured A/B tests, evaluate new digital channels/marketplaces, and drive an O2O (online-to-offline) experience (click-and-collect, ship-from-store, in-store returns).

• Paid & Organic Media: Manage the paid media budget (search, social, retargeting) and agency performance, while scaling SEO and growing organic/direct traffic.

• CRM & Data (Klaviyo): Own database growth, segmentation, automated flows, and integration with the "Pink Club" loyalty program.

• Stock & Fulfillment: Partner with Merchandising, Buying, and Logistics to optimize inventory, manage ship-from-store operations, and enforce packing/dispatch SLAs.

• Brand & Tech: Coordinate with Brand/CRM for marketing alignment and asset delivery, and work with IT/agencies to maintain platform health.

• Team Leadership: Coach and scale the e-commerce team, setting clear KPIs, monitoring performance, and driving continuous development.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 6-8+ years of direct-to-consumer (DTC) e-commerce experience.

• At least 2 years of owning the commercial performance of a brand's own e-commerce website.

• Hands-on experience with Shopify or Shopify Plus, including administration.

• Proven experience managing paid media budgets across: Searce, Shopping, Paid Social

• Experience managing external agencies.

• Hands-on experience with CRM/email marketing platforms; Klaviyo is a strong advantage.

• Experience leading at least one direct report or a small team.