Assistant EC Media Manager

该职位来源于猎聘 JOB PURPOSE: Winning in the traffic model and customer relationship are key to drive competitive growth in eCommerce.

Responsible for supporting the brand's EC content, CRM and media including TM/JD/DY/Pinduoduo. KEY RESPONSIBILITIES:

• Visual and content management -In charge of planning and execution of store visual and all formats of media content, and interpreting brand equity into all related online touchpoints
• EC media -Develop traffic strategy of Wall’s ice cream FGSs on all eCommerce channels and well execution into daily operation to achieve ROI result -Deliver competitive paid media performance within Ali, JD, Pinduoduo & Douyin channel -Lead exchange out-site media and social seeding (such as donglian&tianhe) for all ice cream brands -Ali, JD, Pinduoduo & Douyin data tools capability, e.g., strategy centre, databank, bring insight into implication -Assist in developing and executing short video content strategies to support product exposure and traffic generation in Douyin -Fast learning and quick implication on any new media approach -Manage brand FGSs’ traffic financial process
• CRM -Develop CRM strategy of Wall’s ice cream FGSs on all eCommerce (Ali, JD& Douyin) and well execution into daily operation to achieve membership optimization -Coordinate the monthly CRM calendar and align content with internal stakeholders
• Collaborate with agency partners to ensure timely and effective delivery of SMS communication -Participate in the design and implementation of CRM activations and personalized touchpoints -Monitor performance and provide data-driven insights and recommendations for optimization KEY Interactions Internal
• Ice cream EC sales team -Ice cream CSP team -Ice cream brand marketing team -Ice cream media team External
• Media agency -CRM agency -Design agency -Ali/JD/Pinduoduo/Douyin partners

KEY Accountabilities Internal

• Ice cream EC sales team -Ice cream CSP team -Ice cream brand marketing team Plan and execute annual traffic plan and full year traffic efficiency optimization -Plan and execute analysis on traffic effectiveness on Ali, JD, Pinduoduo & Douyin; -Plan and execute continuously optimization of the ROI across different traffic sources (search, paid, exchanged, etc.);
• Work as the contact window of ecommerce traffic management. Plan and execute annual CRM plan and full year membership efficiency optimization
• Plan and execute analysis on membership effectiveness on Ali, JD & Douyin; -Plan and execute continuously optimization of the CRM efficiency WHAT YOU NEED TO SUCCEED:

Experiences & Qualifications

• Bachelor degree or above; -Fluency in both written and spoken English; -E-commerce traffic experience is must; -E-commerce CRM experience will be strong plus; -More than 2 years FMCG/TP/ISV experience will be strong plus. LEADERSHIP:
• Strong ownership and responsibility to lead and drive project; -Strong capability to influence cross function team and agencies to on-time deliver tasks; -Strong ability to manage both urgent and important issues in a timely manner; setting priorities; handling pressure.