Assistant Export Sales Manager

Key Responsibilities

• Develop new overseas customers, distributors, importers, retailers and foodservice accounts to expand the company’s international business
• Manage and grow relationships with existing international customers, including regular sales follow-up, order planning and business reviews
• Identify and evaluate new countries, market opportunities, distribution channels and potential business partners
• Achieve assigned monthly and annual export sales targets, including targets for new customers and new markets
• Handle export enquiries, quotations, samples, price negotiations, Proforma Invoices (PI) and sales follow-ups
• Follow up closely on customer orders, payment status, production schedules and shipment arrangements to ensure timely fulfilment
• Develop OEM and private-label business opportunities, coordinating customer requirements from initial enquiry through commercialisation
• Coordinate with R&D, Production, QA/QC, Purchasing, Planning and Logistic for new product development, packaging requirements and customer projects
• Ensure export documentation and customer requirements are properly coordinated, including shipping documents, product specifications, certificates and country-specific requirements
• Support international marketing activities, new product launches, trade promotions, exhibitions
• Conduct market and competitor analysis, including pricing, products, packaging, consumer trends and new opportunities
• Prepare regular sales forecasts, customer development reports, market reports and business action plans for management review
• Monitor customer payment terms and outstanding accounts and work with Finance to ensure timely collection
• Maintain good communication with overseas customers and provide prompt solutions for customer complaints, product issues and delivery matters
• Assist the Export Manager / Head of Sales & Marketing in developing and executing the company’s international expansion strategy

What We’re Looking For

• Diploma or Degree in Business Administration, Marketing, International Business, International Trade or related fields
• Preferably 3-5 years of experience in export/international sales, ideally within FMCG, food, confectionery or consumer products
• Experience dealing with overseas distributors, importers and key accounts will be an advantage
• Good understanding of export procedures, international trade terms (Incoterms), payment terms and shipping documentation
• Experience in OEM/private-label projects will be an added advantage
• Strong business development, negotiation, presentation and customer relationship skills
• Able to work independently and coordinate effectively with different internal departments
• Good command of written and spoken English; Mandarin and/or other languages would be an advantage for international markets
• Willing to travel overseas for customer visits, market development and exhibitions
• Result-oriented with a strong sense of ownership and ability to work towards sales and new-market KPIs