Assistant General Manager

Position Title

Asst. General Manager - Advertising Sales & Business Development

Department

Advertisement department.

Location

Hyderabad

Position Summary

The Advertising Sales & Business Development Professional is responsible for driving revenue growth through innovative advertising solutions, strategic business development initiatives, and client relationship management. The role focuses on identifying new business opportunities, creating customized advertising propositions, developing integrated marketing initiatives, and achieving sales targets across commercial sectors like Textiles, Jewelers, Lifestyle, Media, Agriculture, Poultry, Tours & Travels and Advt. Agencies.

The incumbent will play a critical role in expanding the organization's advertising footprint by introducing new products, special features, event-based opportunities, advertorial supplements, and revenue-generating initiatives aligned with clients' communication objectives.

Key Responsibilities

Business Development & Revenue Generation

• Identify and pursue new business opportunities across categories like Textiles, Jewelers, Lifestyle, Media, Agriculture, Poultry, Tours & Travels and Advt. Agencies.
• Develop and execute short-term and long-term sales plans to achieve revenue and growth targets.
• Generate incremental business through innovative advertising concepts, special projects, and customized client solutions.
• Create and maintain a strong pipeline of prospective clients , advertising agencies and business opportunities.
• Meet and exceed monthly, quarterly, and annual sales targets.

Smart Selling & New Initiatives

• Conceptualize and launch special advertising initiatives, thematic campaigns, supplements, and promotional properties.
• Develop market-specific opportunities that align with client communication and branding objectives.
• Collaborate with internal teams to create innovative advertising packages, combo offerings, sponsorship opportunities, and branded content solutions.
• Identify emerging market trends and leverage them to build new revenue streams.

Client Relationship Management

• Establish and maintain strong professional relationships with existing and prospective clients.
• Understand client business objectives and recommend suitable advertising and marketing solutions.
• Conduct regular client meetings and presentations to promote products and services.
• Ensure high levels of customer satisfaction and long-term client retention.

Sales & Negotiation

• Present advertising opportunities effectively to clients and decision-makers.
• Negotiate commercial terms, advertising schedules, and campaign packages.
• Prepare proposals, presentations, revenue forecasts, and business plans.
• Coordinate with internal departments to ensure seamless campaign execution and client servicing.

Market Intelligence

• Monitor industry trends, competitor activities, market developments, and customer preferences.
• Analyze market opportunities and recommend strategies for expanding market share and size.
• Provide regular feedback and market insights to management for strategic decision-making.

Field Engagement

• Travel extensively within assigned territories to meet clients , agencies and explore business opportunities.
• Build relationships with commercial establishments like Textiles, Jewelers, Lifestyle, Media, Agriculture, Poultry, Tours & Travels and Advt. Agencies.
• Represent the organization at industry events, exhibitions, networking forums, and business meetings.

Required Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Journalism, Mass Communication, or related discipline.
• MBA in Marketing or equivalent qualification preferred.

Experience

• 5 to 15 years of experience in advertising sales, media sales, business development, marketing, or related fields.
• Proven track record of achieving and exceeding revenue targets.

Experience in print media, digital advertising, broadcasting, or integrated media sales will be an added advantage.