Assistant General Manager

Key Responsibilities

A. Sales and Marketing

• execute and help direct the sales and marketing plan: distribution, channel development, trade marketing, key account management, pricing, and promotions.
• drive day-to-day commercial performance, managing volume, market share, and sell-out targets across all routes to market.
• support brand building and consumer marketing, including market insights, trade and retail execution, and new product launches.
• manage field sales and merchandising teams, monitoring coverage, distribution, and trade spend effectiveness.
• track commercial KPIs and recommend corrective actions to the General Manager.

B. People Leadership

• help lead, motivate, and develop the sales and marketing team, coaching supervisors and field teams for higher performance.
• support the General Manager in cascading goals and building a culture of accountability and strategic ownership.

C. Operations and Manufacturing

• Actively learn the core operational and manufacturing fundamentals - production flow, quality assurance, food safety, and supply chain
• Support coordination between the commercial team and plant operations to ensure supply meets demand.
• Participate in plant visits and on-site learning activities as part of ongoing development.

Qualifications and Requirements

Required:

• Education: degree in Business, Marketing, Sales & Marketing, Business Administration, Commerce, or a related business field. Engineering and Food Science backgrounds are acceptable but secondary to a strong commercial profile.
• Experience: 5-8 years of relevant experience in food manufacturing, FMCG, or a related consumer goods business, with a strong, demonstrable record in sales and marketing.
• Commercial track record: proven ability to deliver volume, market share, and distribution results through sales management, key accounts, and trade marketing.
• Learning mindset: willingness and aptitude to learn the manufacturing and operations side of the business, with a genuine interest in plant operations.
• People skills: strong people and communication skills, with experience leading or supervising teams.
• Travel: willingness to travel between facilities and attend on-site manufacturing operations.

Preferred:

• experience in food manufacturing or FMCG specifically
• exposure to brand management, new product launches, or trade marketing
• basic familiarity with food safety and quality standards