Assistant General Manager – IT Sales

Assistant General Manager – IT Sales

Colombo, Sri Lanka

Fulltime

About Client Partner

Our client partner is one of Sri Lanka’s premier engineering and technology conglomerates, operating a multi-billion-rupee diversified enterprise with over a century of industrial leadership. As a leading ICT systems integrator and technology solutions provider, the company delivers comprehensive enterprise IT infrastructure, cloud platforms, cybersecurity, managed services, and software solutions. They offer an executive leadership environment for an accomplished commercial technology leader.

About the Role

We are seeking a high-performing, growth-driven Assistant General Manager – IT Sales to lead the overall sales strategy, revenue expansion, and market presence for the enterprise IT solutions portfolio. Operating as a senior commercial leader, you will acquire new corporate and government accounts, strengthen relationships with global technology principals and distributors, lead a high-achieving IT sales team, and drive sustainable profitability across IT products, systems integration, and managed services.

Responsibilities

• Sales Strategy & Revenue Growth: Formulate and execute annual and quarterly IT sales strategies to achieve revenue, gross margin, and market penetration targets across enterprise, government, and strategic SME accounts.
• End-to-End Business Development: Lead prospecting, lead qualification, account mapping, solution proposal creation, contract negotiation, and deal closure for complex IT solutions.
• Solution Portfolio Sales: Drive commercial growth across cloud platforms, data centers, networking infrastructure, cybersecurity, software licensing, unified communications, and managed services.
• Team Leadership & Performance: Lead, mentor, and performance-manage the IT sales team by setting clear KPIs, reviewing sales pipelines, coaching account managers, and driving a high-accountability sales culture.
• Pipeline Governance & CRM: Maintain rigorous sales pipeline discipline, opportunity reviews, CRM tracking, forecasting accuracy, and regular executive management reporting.
• C-Level Relationship Management: Establish and cultivate long-term strategic relationships with C-level executives, CIOs, CFOs, IT heads, and procurement leads to position the organization as a preferred technology partner.
• Cross-Functional Collaboration: Partner with pre-sales, technical architecture, project delivery, and finance teams to validate technical feasibility, build accurate costings, and ensure commercial viability.
• Vendor & Ecosystem Partnerships: Strengthen relationships with global technology principals, distributors, and channel partners to secure competitive pricing, deal support, and partner-led opportunities.
• Tenders & Commercial Negotiations: Direct the preparation and submission of formal corporate and public sector tender responses, managing commercial terms, risk profiles, and contract negotiations.

Requirements

• Educational Qualifications: Bachelor’s Degree in Information Technology, Computer Science, Engineering, Business Administration, Marketing, or Finance / Management Accounting. An MBA or relevant postgraduate degree is considered an added advantage.
• Years of Experience: Minimum 10 to 12 years of progressive experience in enterprise IT sales, business development, or solution selling, with at least 4 to 5 years in a senior managerial or team leadership role.
• Technical Domain Knowledge: Deep expertise in enterprise IT architecture, including cloud solutions (AWS/Azure), networking (Cisco), cybersecurity (Fortinet), infrastructure (Dell/HPE), virtualization (VMware), and software licensing (Microsoft).
• Commercial & Tender Acumen: Proven track record in managing government/corporate tender processes, complex multi-stakeholder negotiations, margin management, and contract risk evaluation.
• Principal Alliances: Established connections with enterprise customer networks and global IT vendor ecosystems.