Assistant General Manager Sales

We are hiring a senior sales leader to drive the growth of Agricultural Machinery & Silage Business across North India for a fast-growing agri-focused organization.

This role is ideal for a leader who has built dealer networks, driven farm equipment/machinery sales, developed rural markets and managed multi-state sales teams.

Key Responsibilities

• Drive regional business growth across Uttar Pradesh, Uttarakhand, Punjab, Haryana, Himachal Pradesh & Rajasthan, with ownership of revenue, volumes and profitability.
• Build and scale the dealer/distributor network, including new appointments, channel development, dealer productivity and secondary sales.
• Lead the sales of agricultural machinery, farm equipment and allied solutions, while identifying new market and customer opportunities.
• Develop institutional and B2B business with dairy farms, contractors, FPOs, large farmers and other strategic customers.
• Expand the Silage Business by developing dairy clusters, contractor networks and mechanized silage solutions.
• Lead and mentor Regional/Territory Sales teams, set targets, conduct performance reviews and build a high-performance sales culture.
• Own sales planning, forecasting, budgets, collections and regional P&L, with a strong focus on profitable growth and working-capital discipline.
• Drive market development initiatives including dealer meets, farmer engagement, field demonstrations, melas and product launches.
• Track market trends, competitor activity and customer requirements to identify opportunities and strengthen the company's presence across the region.

What We're Looking For

• 1518 years of sales experience in Agricultural Machinery, Farm Equipment, Tractors, Farm Implements or allied agri sectors.
• Strong and proven experience handling North India markets, particularly the states mentioned above.
• Demonstrated success in dealer appointment, channel expansion and rural market development.
• Experience managing multi-state sales operations and large field teams.
• Prior experience in a senior leadership role such as AGM / Regional Head / equivalent.
• Strong commercial understanding with exposure to P&L, forecasting, collections and business planning.
• Experience in Silage, Fodder, Dairy, Cattle Feed or allied businesses will be an advantage.
• MBA / Agri Business / Agriculture / Engineering background preferred.

Location: Remote – North India
Territory: UP | Uttarakhand | Punjab | Haryana | Himachal Pradesh | Rajasthan
Experience: 15–18 Years