Assistant Internation Marketing Manager

Role Purpose

Responsible for driving marketing strategy and brand growth across assigned priority international markets.

The role turns consumer, market and customer insights into clear growth plans and high-impact execution, with strong ownership from strategy through implementation and performance review.

A strategic yet hands-on marketer is required to identify opportunities, solve market challenges, manage key partners and deliver sustainable business growth.

Key Responsibilities

1. Market Strategy & Growth

• Develop market growth strategies, annual marketing plans and priorities for assigned markets.

• Use consumer, customer, channel and competitor insights to identify growth opportunities.

• Translate global brand strategy into clear local priorities across portfolio, positioning, channels and investment.

• Identify white spaces and new opportunities to accelerate growth.

2. Brand & Marketing

• Lead brand strategy and integrated marketing plans across digital, social, influencer, e-commerce, retail, sampling and events.

• Build awareness, relevance, trial, conversion and brand preference.

• Ensure communication and activation are locally relevant while maintaining brand consistency.

• Optimize activities based on consumer and performance insights.

• Manage and monitor the P&L of responsible brands across assigned markets, balancing growth, investment and profitability.

• Lead market research and insight generation to uncover consumer, category and competitive findings and translate them into actionable growth opportunities.

3. Trade & Market Activation

• Translate brand strategy into effective trade, shopper and retail activation with distributors and commercial teams.

• Lead consumer promotions, launches, POSM, merchandising and visibility across priority channels to drive conversion and optimize investment effectiveness.

• Improve execution and conversion using shopper and customer insights.

• Develop and recommend pricing strategies based on market dynamics, consumer value perception, competition and profitability, in alignment with Commercial and Finance teams.

4. Agency Management & Distributor Collaboration

• Lead marketing alignment with distributors on annual plans, execution, marketing investment and KPIs.

• Manage agencies and external partners from briefing through execution and performance evaluation.

• Work closely with distributors and commercial teams to align marketing priorities, strengthen execution and support market performance.

• Ensure quality, timing and budget discipline.

5. Portfolio & Innovation

• Identify opportunities across portfolio, innovation, new SKUs, channels and consumer touchpoints.

• Provide market and consumer insights to support product development and adaptation.

• Lead marketing preparation for new product launches and ensure market readiness.

• Monitor and manage inventory with Planning and Supply Chain to support market demand and minimize stock risks.

6. Cross-Functional Execution

• Work closely with International Business, Sales, Supply Chain, Planning, Finance, Regulatory, R&D and Packaging teams to ensure smooth end-to-end execution.

• Drive alignment from planning through launch and market implementation.

• Anticipate and resolve execution barriers to ensure timely delivery.

• Maintain strong follow-through across key market initiatives.

Qualifications & Experience

• 5–7 years of experience in brand, international or end-to-end marketing, preferably in FMCG or consumer goods.

• Strong experience in brand strategy, consumer marketing and integrated execution.

• Good understanding of trade marketing, shopper activation, digital and e-commerce.

• Experience working with distributors and managing agencies and cross-functional stakeholders.

• Strong strategic, analytical, commercial and problem-solving skills.

• Highly hands-on, agile and comfortable working in fast-evolving markets.

• Strong ownership, influencing and communication skills.

• Excellent command of English; additional languages are an advantage.

Key Success Attributes

Strategic Thinking | Consumer Centricity | Growth Mindset | Commercial Acumen | High Ownership | Execution Excellence | Agility