Assistant Manager : Audience Strategy & Planning

About the Role :

AudiencePro is India's leading & trusted consumer intelligence platform helping Advertisers make smarter marketing decisions through data-led audience intelligence to drive business value.

We are looking for a foresighted, energetic and agile professional to join our Audience Planning team.

Key Responsibilities :

• Identify gaps in the audience ecosystem and recommend new opportunities based on consumer behaviour, trends and advertiser needs.
• Track key tentpoles, major events, Indian festivals, seasons and cultural moments and anticipate audience requirements across advertiser categories.
• Build a forward-looking Audience Opportunity Calendar and identify opportunities well ahead of market demand.
• Work with Marketing to roll out audience marketing calendar.
• Work with Sales teams to enroll them on the audience opportunity calendar.
• Work with Product teams to organize segments aligned with the opportunity calendar.
• Democratise audience thinking across Business teams through category insights, audience ideas and opportunity playbooks.
• Help move the organisation to fastrack forward-looking audience ideas.

What We're Looking For :

• 4-8 years of experience in consumer intelligence, data, audience planning, ad-tech, mar-tech, analytics or a related field.
• Experience working with consumer data, audience segments or data products.
• Strong understanding of how data translates into marketing and advertising solutions.
• Foresighted, curious, commercially minded and solution-oriented.
• Programmatic experience will be added advantage
• Strong communication and stakeholder management skills.
• Energetic, agile and willing to test, learn and move fast.

The Ideal Candidate :

Someone who thinks ahead of the brief, understands consumer and category trends, spots audience opportunities early and can turn a business problem into an actionable audience solution.