Assistant Manager, B2B Marketing

About the role

This role involves developing and executing integrated B2B marketing plans across four brands, aligned with business objectives and brand positioning. You will plan and execute B2B marketing initiatives, including product showcases, industry exhibitions, partner engagement programmes and promotional campaigns to drive brand awareness and generate business opportunities.

Key responsibilities

• Develop and execute integrated B2B marketing plans across four brands, aligned with business objectives and brand positioning
• Plan and execute B2B marketing initiatives, including product showcases, industry exhibitions, partner engagements programmes and promotional campaigns to drive brand awareness and generate business opportunities
• Partner with B2B sales teams to develop marketing materials, product presentations, project proposals and sales enablement tools
• Drive marketing initiatives, develop promotional packages, product bundles and campaigns for targeting property developers, architects, interior designers, contractors and corporate clients
• Identify cross-brand marketing opportunities and develop strategic partnerships to strengthen market presence
• Coordinate digital marketing campaigns, product catalogues, promotional materials and other B2B marketing communications
• Collaborate with sales, product management and external agencies to ensure effective campaign execution
• Monitor marketing budgets, campaign performance, lead generation and competitor activities to identify opportunities for improvement

About you

• Bachelor's degree in marketing, Business Administration, Communications or a related discipline
• Minimum 4–6 years of relevant experience in B2B marketing, trade marketing or integrated marketing
• Experience in home appliances, kitchen appliances, building materials, property development or related industries is an added advantage
• AI-savvy, with proficiency in Microsoft Copilot and other AI tools to support marketing content creation, campaign planning, data analysis and workflow efficiency
• Strong understanding of B2B marketing, brand management, event management and lead generation
• Proven ability to manage multiple brands, projects and stakeholders simultaneously
• Strong communication, presentation, analytical and project management skills
• Commercially driven, resourceful and able to work independently in a fast-paced environment