Assistant Manager – Brand & Marketing

Responsibilities:

• Develop and execute for brand strategies aligned with overall business objectives.
• Plan, manage, execute and control by integrated marketing campaigns (IMC) across digital and offline channels.
• Ensure consistency of brand messaging across all communication touchpoints.
• Develop and execute impactful & creative marketing campaigns that elevate brand awareness, strengthen brand affinity, and drive demand.
• Analyze campaign performance and provide insights to optimize marketing effectiveness.
• Utilize data and information to enhance campaign and PDCA process.
• Assist in managing marketing budgets and tracking ROI of campaigns.
• Coordinate with sales teams, dealer networks, customer service and related teams to support lead generation and conversion activities.
• Monitor market trends, customer insights, and competitor activities to support strategic decisions.
• Support product launches, events, and promotional campaigns.
• Manage & coordinate with external agencies, partners, and vendors to ensure smooth campaign execution.
• Lead collaboration with agencies and partners to ensure high-quality and on-time campaign execution.
• Prepare and analyze the reports and presentations for management review.

Qualifications:

• Bachelor’s or Master’s degree in marketing, Advertising, Communications, Journalism, Marketing, or a related field
• Minimum 6 years of experience in managing both online and offline communications, including in-house agency and digital/social marketing communications
• Strong professional knowledge and understanding of social media, digital marketing, online and offline marketing, including web analytics and digital/social media performance measurement
• Creative thinker & strategic structure with strong attention to detail and ability to work effectively under deadlines
• Passion for technology and up-to-date knowledge of digital trends
• Good command of English, both spoken and written
• Experience in leading marketing campaigns across both online and offline channels; project lead experience is an advantage