Assistant Manager, Business Analytics

As an Assistant Manager, Business Analytics , you will own customer relationship building, needs assessment, and requirements management. You will challenge the status quo using data analytics to provide actionable insights that directly support business decision-making. Working closely with cross-functional business units, you’ll translate complex data into clear, compelling narratives that drive real business impact.

Key Responsibilities

• Dashboards & Reporting: Collaborate with business units to build, maintain, and enhance dashboards and visualizations using Google Data Studio, Tableau, or custom GA reports.
• Data Storytelling & Insights: Perform ad-hoc audience, readership, ad, and subscription analysis, translating complex metrics into plain language and actionable recommendations.
• Data Science Collaboration: Partner with the data science team to refine use cases, provide data modeling inputs, and perform feasibility studies.
• Audience Journey Optimization: Support reader and subscriber journey improvement across acquisition, retention, and recovery using EDM, web/app pushes, and web messages.
• Project & Vendor Management: Manage end-to-end analytics initiatives, timeline constraints, dependencies, and vendor relations including operations, contracts, and billings.

Required Qualifications

• A relevant Bachelor’s Degree or Postgraduate Degree.
• Minimum of 5 years of related work experience.
• Experience in Commercial Data Analytics, Web Analytics, Media, Consulting, Customer Analytics, or Social Media Analytics.
• Highly analytical and proficient in Excel & Google Sheets.
• Hands-on experience with BI/Visualization tools like Google Data Studio.
• Knowledge or experience in Google Analytics, SQL data querying/extraction, Marketing Automation, Google Ad Manager, and Sales Analytics is a strong plus.

Why Join Star Media Group?

• Work at our HQ in Petaling Jaya, just a 5-minute walk from MRT Phileo Damansara.
• We’ve got you covered with comprehensive medical and dental insurance.
• Enjoy the convenience of our dedicated in-house cafeteria.
• Unlock your potential with continuous in-house training and enjoy exclusive staff discounts on our partner brands.