Assistant Manager - Business Development

Job Description (JD)

Business Development - Assistant Manager (BTL Marketing)

Location: Kolkata/ Bangalore/ Delhi (CP)

Job Summary

The Business Development will be responsible for generating student admissions, increasing brand visibility, conducting on-ground marketing activities, developing institutional partnerships, and driving revenue growth through strategic outreach and engagement activities.

The role requires extensive field activity, student interaction, lead generation, and collaboration with colleges, coaching centers, corporates, and local communities to promote the institutes programs.

Key Responsibilities

Student Admissions & Lead Generation

Generate leads through seminars, webinars, references and on-ground activities.

Counsel prospective students regarding courses, career opportunities, fees, scholarships, and admission processes.

Maintain and update CRM/database records.

Achieve monthly admission and revenue targets.

College & Coaching Centre Activations

Conduct seminars, workshops, career guidance sessions and awareness programs in colleges and coaching centres

Build relationships with college authorities, placement cells, and student communities.

Field Marketing & Promotional Activities

Organize leaflet distribution campaigns in student-dense areas.

Set up kiosks/stalls near colleges, coaching hubs, malls, metro stations, and high-footfall locations.

Promote courses and upcoming events through direct student interaction.

Execute local branding and awareness campaigns.

Local Data Collection & Outreach

Conduct on-ground data collection drives to build verified student databases.

Generate walk-in enquiries through field activities and local engagement.

Identify potential student markets and outreach opportunities.

Tie-ups & Institutional Partnerships

Develop partnerships with tuition centers, libraries, training institutes, NGOs, and educational consultants.

Create referral networks for admissions generation.

Coordinate with external vendors/agencies for database procurement and promotional activities.

Events & Education Fairs

Participate in education fairs, career fairs, and local events.

Manage event registrations, student engagement, and follow-up activities.

Alumni & Referral Engagement

Conduct alumni referral drives to generate admissions through existing student networks.

Maintain relationships with alumni for branding and lead generation support.

Brand Awareness Activities

Plan and execute awareness campaigns in local markets.

Conduct innovative promotional activities such as street plays, educational awareness drives, and community engagement programs where relevant.

Increase local brand recall and market presence.

Reporting & Performance Tracking

Prepare daily/weekly/monthly activity and performance reports.

Track lead conversion ratios and campaign effectiveness.

Share market intelligence, competitor activities, and student feedback with management.

Required Skills

Strong communication and presentation skills

Excellent convincing and negotiation abilities

Target-oriented and result-driven mindset

Ability to conduct field activities and student engagement programs

Good team coordination and event management capabilities