Assistant Manager (Business Development)

About the role

Support the development and delivery of The Grassroots' Club's membership and partnership strategy under the Club's programme-centric, asset-light and digitally enabled operating model. The role is responsible for strengthening the Club's membership value proposition, driving member activation, engagement and utilisation, developing and managing strategic partnerships, and ensuring that membership benefits, access passes, programmes and partner offerings remain relevant, accessible and sustainable. The Assistant Manager will also support the effective administration of membership operations, digital services, partnership arrangements, procurement and performance reporting.

Key responsibilities

• Develop and implement initiatives to increase awareness, activation, engagement and utilisation of TGC membership among eligible members
• Support outreach and engagement initiatives to communicate the value of TGC membership and encourage members to actively participate in the Club's programmes, benefits, access passes and other offerings
• Develop targeted membership engagement initiatives based on members' interests, preferences, participation patterns and feedback
• Identify, evaluate and develop strategic partnerships and business opportunities that strengthen TGC's membership value proposition, expand the range of member offerings and contribute towards the Club's financial sustainability
• Develop partnerships with relevant organisations, service providers, merchants and other stakeholders to provide members with access to recreational, lifestyle, wellness, sports, attractions, programmes, activities and other relevant experiences
• Negotiate mutually beneficial commercial and non-commercial terms with partners to achieve favourable outcomes, enhance member value and support the financial sustainability of the Club
• Monitor and analyse membership data, including membership activation, engagement, programme participation, access-pass utilisation, benefit usage and other relevant indicators
• Develop and implement communication and promotional initiatives to increase awareness and utilisation of TGC programmes, partnerships, benefits and services
• Assist in the preparation, review and management of the annual budget for membership, partnerships and assigned initiatives
• Monitor expenditure against approved budgets and ensure appropriate financial controls are maintained

Job Requirements

• Minimum Diploma/Degree in Business Administration, Marketing, Communications, Hospitality Membership Management or related discipline
• Minimum 3 years of relevant working experience, preferably in membership management, partnerships, business development, marketing, hospitality, lifestyle, community or related sectors
• Good understanding of membership engagement, partnership development and customer/member experience
• Strong organisational and project management skills, with the ability to manage multiple initiatives, priorities and stakeholders
• Good analytical skills with the ability to interpret membership, participation and utilisation data and translate findings into actionable recommendations
• Good written ,verbal communication and presentation skills
• Proficient in Microsoft Office and comfortable working with CRM, membership management systems, digital platforms and reporting tools
• Resourceful, self-motivated and able to work independently
• Service-oriented, with initiative and creativity in developing solutions and experiences that enhance member value

About The Grassroots’ Club

The Grassroots’ Club (TGC) was established to serve and engage Grassroots Leaders, in recognition of their contributions towards community service and building a more connected and cohesive Singapore.

Today, TGC is evolving into a programme-centric and digitally enabled organisation, connecting members to meaningful experiences, programmes, privileges and opportunities across Singapore. Through partnerships, digital services and member-focused initiatives, we seek to create greater value for our members and strengthen connections within the grassroots community.

We are looking for individuals who are proactive, adaptable, collaborative and service-oriented, and who enjoy turning ideas into meaningful outcomes.

Why Join Us?

Joining TGC offers an opportunity to:

• Make an impact – Contribute to initiatives that support and engage the grassroots community.
• Grow with the organisation – Be part of TGC's transformation as we develop new programmes, partnerships and digital capabilities.
• Broaden your experience – Gain exposure to different projects, stakeholders and areas of work, with opportunities to develop new skills and capabilities.
• Create meaningful experiences – Help develop programmes and benefits that bring people together and add value to our members.

Join us and be part of a team that connects people, creates meaningful experiences and strengthens the grassroots community.