Assistant Manager, Channel Planning

该职位来源于猎聘 PURPOSE OF ROLE The Sr. Professional DTC Channel Planning is responsible for the planning & execution of distribution and promotional activities for Under Armour products for its channel. This role requires understanding of market dynamics, consumer behavior, and competitive landscapes to effectively allocate resources and maximize ROI. The Sr. Professional will work with merchandising, sales, and SCM teams to ensure alignment and drive business growth. YOUR IMPACT (Job Responsibilities)

• Build bottom-up channel demand plans and bottom-up merchandising financial plan (if any), ensuring alignment with broader country goals.
• Run what/if scenarios to support decision-making and provide insights on potential channel performance outcomes.
• Track and test contingency pricing strategies, reporting results to leadership and making recommendations for adjustments.
• Assist the development and management of weekly demand and pricing plans across categories (full price, promotions, markdowns) to ensure alignment with financial and sales targets.
• Assist in determining size eligibility, conducting floorset planning, and replenishment management to optimize channel performance.
• Collaborate with Regional Merchandise Financial Planning to ensure the reconciliation of top-down and bottom-up financial plans.
• Work closely with Channel Merchandising to align the bottom-up plan with the channel assortment strategy.
• Gather and present China hind sighting data to support ongoing planning efforts.
• Work with the channel business team to ensure financial product inventory plans are in sync with business goals.
• Monitor financial performance against channel-specific targets, proposing adjustments when needed.
• Drive successful outcomes and alignment by collaborating with peers in the achievement of team goals
• Execute weekly channel demand forecast at style-color level both for pre-season and in –season, corresponding to merchandising financial plan. QUALIFICATIONS
• Bachelor's degree in Business, Marketing, or a related field.
• 3+ years of experience in Sales or Merch Planning, Demand Planning and Allocation.
• Experience in the apparel or footwear industry is preferred.
• Experience in executing successful Channel strategies.
• Understanding of channel planning, with exposure to scenario planning and long-range forecasting using financial plans & historical data.
• Ability to interpret data and assist in shaping business narratives (story telling), providing support for decision-making processes by contributing data-driven insights.
• Ability to work effectively with cross-functional teams and communicate key data findings to non-technical teams, with guidance, ensuring alignment with broader business goals
• Knowledgeable in financial concepts, such as revenue, costs, and profit margins, as well as how they relate to planning processes to drive decision making.
• Develop skills in identifying problems and working with predictive analytics tools to support basic refinement of recommendations.
• Strong communication skills with the ability to work within a team and support planning initiatives.
• Solid experience with data analysis & visualization tools for reporting and insights, with experience in Blue Yonder’s Planning module or similar planning tools.