Assistant Manager

Role & responsibilities

• Plan and execute on-ground and digital B2B marketing campaigns including events, workshops, email marketing, ABM and regional marketing activities.
• Develop and execute marketing plans for Automotive, Aerospace, Defence, Industrial Engineering and Mechanical Engineering segments.
• Work closely with the sales team to generate and nurture new business opportunities and leads.
• Support sales through online and offline marketing initiatives, campaigns and sales collateral.
• Coordinate with prospects and internal sales teams to ensure timely follow-up and progression of opportunities.
• Track marketing activities and support opportunities through the sales/business closure process.
• Build and maintain relationships with industry bodies, associations, events and relevant external stakeholders.
• Conduct market research, competitor analysis, industry trend analysis and customer insight studies.
• Support branding, publicity and corporate communication campaigns.
• Manage marketing materials, presentations, brochures, digital content and other collaterals

Preferred candidate profile

• 3 - 6 years of relevant experience in B2B Marketing, Industrial Marketing, or Manufacturing Marketing.
• Experience in Automotive, Aerospace, Defence, Industrial Engineering, Mechanical Engineering, or Engineering Services preferred.
• Strong hands-on experience in field marketing, event/workshop management, regional marketing campaigns, email marketing, ABM, lead generation, and sales enablement.
• Experience working closely with B2B sales teams to generate leads, nurture opportunities, and support business closure.
• Good understanding of market research, competitor analysis, customer insights, industry trends, branding, and marketing communications.
• Proficiency in MS Office, Canva, Adobe Photoshop, and digital marketing tools/platforms.
• Engineering degree (Mechanical/Automotive/Aerospace preferred); candidates from other educational backgrounds with relevant B2B marketing experience can also be considered.
• Excellent communication, stakeholder management, coordination, execution, and follow-up skills.
• Self-motivated, organized, creative, detail-oriented and capable of working independently while managing multiple marketing initiatives.