Assistant Manager

Pushpalata D Y Patil Hospital

Position Title:

Assistant Manager Marketing

Job Location:

Ambi, Talegaon, Pune, Maharashtra

Department:

Marketing & Branding

Reporting To:

Marketing Manager / Hospital Management

Job Summary:

Pushpalata D Y Patil Hospital is seeking a dynamic and result-oriented Assistant Manager – Marketing to support the planning and execution of marketing activities, patient engagement initiatives, branding campaigns, and business development strategies for the hospital. The candidate will play a key role in enhancing the hospital’s visibility, strengthening referral networks, and driving patient footfall through effective promotional activities.

Key Responsibilities:

1. Assist in planning and executing hospital marketing strategies and promotional campaigns.
2. Coordinate with consultants, departments, and management for branding and patient engagement activities.
3. Develop and maintain relationships with doctors, corporates, TPAs, industries, diagnostic centers, and referral partners.
4. Organize health camps, awareness programs, CMEs, outreach activities, and community engagement initiatives.
5. Handle social media coordination, digital marketing support, and promotional content activities.
6. Monitor market trends, competitor activities, and prepare marketing reports for management review.
7. Support in patient acquisition strategies and brand-building initiatives for the hospital.
8. Coordinate with vendors, agencies, and media partners for marketing requirements.
9. Ensure proper visibility and promotion of hospital services, specialties, and healthcare packages.
10. Maintain MIS reports, campaign records, and marketing data analysis.
11. Assist in achieving departmental targets related to branding, business growth, and outreach activities.
12. Represent the hospital professionally during external meetings, events, and promotional activities.

Required Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, Healthcare Management, or related field.
• MBA in Marketing / Healthcare Management will be preferred.

Experience:

• 10 to 15 years of overall experience and 5 to 7 in hospital marketing, healthcare marketing, or business development.
• Experience in handling healthcare campaigns, referral marketing, and outreach activities will be preferred.

Required Skills:

• Strong communication and interpersonal skills
• Excellent coordination and networking abilities
• Knowledge of hospital marketing and branding strategies
• Good presentation and negotiation skills
• Proficiency in MS Office and digital marketing coordination
• Ability to work under pressure and achieve targets
• Strong analytical and reporting skills