Assistant Manager, Creative Development Southeast Asia & Australia

1. Marketing Communications

Strategic Marketing Support

• Support the development and execution of regional and property-level marketing communication plans aligned with business objectives.
• Collaborate with hotels and serviced residences across Southeast Asia & Australia to drive awareness, engagement and revenue-generating marketing initiatives.
• Assist in planning and implementing integrated campaigns across digital, social media, public relations, partnerships and promotional channels.

Content Development, Communications & Project Management

• Support media relations activities, PR initiatives, influencer collaborations and partnership campaigns where required.
• Coordinate execution of online/offline marketing campaigns, ensuring timely delivery and adherence to brand standards.
• Liaise with agencies, vendors and media partners to ensure successful campaign implementation.
• Manage campaign timelines, marketing calendars and project deliverables across multiple properties.

Brand Governance

• Ensure all marketing communications adhere to Frasers Hospitality brand guidelines and corporate standards.
• Support brand audits and maintain consistency across all customer-facing materials.

2. Creative Development

Creative Conceptualization & Design

• Conceptualize and develop creative ideas, visual concepts and design solutions for marketing campaigns and brand initiatives under guidance of Marketing Lead.
• Demonstrate a strong aesthetic sensibility and understanding of design principles, ensuring all creative outputs are visually impactful, contemporary and aligned with the Frasers Hospitality brand identity.
• Contribute innovative ideas to strengthen brand presence, guest engagement and content performance across multiple markets.
• Maintain awareness of emerging design, hospitality, luxury and lifestyle trends to keep creative executions fresh and relevant.

Graphic Design & Production

• Design and develop marketing collateral including:  Digital advertisements, Social media creatives, EDMs and e-newsletters, Website banners and landing page visuals, Sales presentations and pitch decks, Brochures and factsheets, Posters, flyers and promotional materials, Event and activation materials, Signage and branding applications

Brand Creative Management

• Ensure all creative outputs are visually compelling, brand-compliant and aligned with campaign objectives.
• Maintain visual consistency across all regional and property communications.
• Develop design templates and creative toolkits to support property-level marketing teams.

Creative Collaboration & Innovation

• Work closely with marketing, communications, commercial and operational teams to produce integrated creative solutions under guidance of Marketing Lead.
• Coordinate with photographers, videographers, agencies, printers and external creative partners on content production.
• Provide creative direction and recommendations during content shoots, video productions and brand campaigns alongside Marketing Lead.
• Research emerging design trends, digital innovations and creative technologies to enhance brand presentation and marketing effectiveness.

Quality Assurance

• Review and test creative assets across various platforms and devices to ensure optimal presentation and functionality.
• Manage revisions and incorporate stakeholder feedback effectively while maintaining creative integrity.
• Ensure all final designs are production-ready and delivered according to project specifications and deadlines.