Assistant Manager – Creative, Digital & Performance

About the role

1.         Creative

–         Develop the big idea, key visual and copy from the creative brief.

–          Propose 2–3 creative directions for the brand owner to approve.

–         Supervise designers and copywriters day to day; review work before it goes to the Marketing Manager.

2.         Content & production

–           Produce photos, videos, motion graphics and post-production, including short-form video editing in CapCut for TikTok, Reels and Shorts.

–           Adapt and resize work for every channel and format.

–           Maintain the content calendar and asset library; coordinate freelancers and production houses.

–           Content Planning (partially covered)

–           content strategy:

  - Defining content pillars and monthly/quarterly content themes

• Audience-based content planning (by persona, funnel stage, or platform)

  - Planning the content mix across organic and paid channels

3.         Media planning & buying

–           Prepare media plans (digital, TV, OOH) for Manager approval and execute bookings.

–           Coordinate with media agencies on mass-media bookings.

4.         Digital marketing, performance & e-commerce

–           Run always-on paid ads, SEO/SEM and social media management.

–           Social Media (partially covered)

  - Community management (responding to comments, messages, and reviews)

  - Social listening and sentiment monitoring

 - Influencer / KOL marketing (sourcing

–           Optimize campaigns daily on cost and conversion.

–           Manage the website, app and marketplace / e-commerce channels.

 5.         CRM & customer experience

–           Maintain the customer database and run the loyalty programme day to day.

–           Run owned channels (email, LINE OA, app push) and retention campaigns.

6.         Data & analytics

–           Set up tracking, dashboards and A/B tests.

–           Prepare weekly and monthly performance and ROI reports for the Marketing Manager; feed learnings into the next brief.

Key KPIs: output volume and cost per piece, on-time delivery (SLA), engagement rate, ROAS, CPA, reach, online sales or bookings, CRM retention, reporting speed.

About you

• Bachelor's or Master degree in Digital Marketing, Communication Arts, Fine/Applied Arts, Multimedia, Marketing or a related field
• 3–5 years in creative, content production or digital / performance marketing, at an agency or in-house
• At least 1 year leading projects or supervising designers, editors or freelancers
• Hands-on record running paid campaigns (Meta, Google, TikTok) with measurable ROAS / CPA results
• Exposure to media planning, CRM or e-commerce platforms
• Creative direction, visual design and copywriting; a portfolio is required
• Production workflow: photo, video, motion graphics and editing tools (e.g. Adobe Creative Suite, CapCut)
• Ad platforms, SEO/SEM, Google Analytics / GA4 and dashboard tools
• CRM and marketing automation tools
• Good command of Thai and English, written and spoken