Assistant Manager CRM and Business Application

Greetings for the Day!!!

We are scouting for a Assistant Manager - CRM & Business Applications, to be associated with a Global Engineering organization.

Designation: Assistant Manager - CRM & Business Applications

Experience: 4+Years

Location: Pune

Mode: WFO

Role Summary:

Manage Zoho CRM, Dealer Management System (DMS), customer-facing applications, and other business-critical applications used across sales, distribution, and retail operations, ensuring seamless integration with SAP. Act as the bridge between business users and IT gathering requirements, analyzing processes, and proposing digital solutions that improve efficiency and data flow across systems.

Key Responsibilities

• Own and manage Zoho CRM, DMS, customer-facing applications, and other critical business applications end-to-end (uptime, enhancements, support)
• Design and maintain integrations between these applications and SAP (order-to-cash, master data sync, pricing, inventory/stock visibility, etc.) via native connectors, middleware, or custom APIs
• Engage directly with sales, distribution, retail, and customer-facing teams to understand pain points and requirements
• Conduct business process analysis (as-is vs to-be) and translate findings into functional specs
• Propose and evaluate digital solutions/tools to improve sales force effectiveness, distributor management, retail execution, and customer experience
• Coordinate with SAP functional teams/consultants, Zoho support/partners, and DMS vendors for change requests and enhancements
• Manage UAT, training, and rollout of new features or solutions with business users and dealers/distributors
• Troubleshoot integration issues and ensure data consistency across CRM, DMS, customer-facing apps, and SAP
• Log and track enhancement/support requests via ManageEngine ITSM.

Required Skills & Knowledge

• Hands-on experience administering/configuring Zoho CRM CRM/Salesforce (workflows, modules, Deluge scripting is a plus)
• Understanding of Dealer/Distributor Management Systems order booking, secondary sales, stock/inventory tracking, scheme/claim management
• Exposure to customer-facing applications (portals, apps, or self-service platforms) is a strong plus
• Good understanding of sales processes, distributor/dealer models, and retail/secondary sales workflows
• Business process mapping/analysis skills
• Excellent communication and stakeholder management skills must be comfortable interfacing directly with business users, dealers, and customers, not just IT
• Basic project management skills to drive enhancements/rollouts.

Good to Have

• Prior experience implementing or managing a DMS platform
• Experience in a manufacturing/Automotive/Engineering environment
• Prior experience with Zoho-SAP or DMS-SAP integration projects specifically
• Working knowledge of SAP SD module and integration touchpoints (APIs, middleware, IDocs, or similar)

Interested candidates kindly share your updated resume to [email protected]

Best Regards,

Sheetal Yadav,

Mappy Global Resources