Assistant Manager- Digital Marketing

We are looking for a results-driven Assistant Manager - Digital Marketing with strong hands on experience in Facebook and Instagram Ads, Google AdWords and social media performance marketing. The candidate will be responsible for planning, executing, optimizing, and scaling paid and unpaid campaigns to generate high-quality leads and drive business growth.

Experience - Minimum 4 years in similar role, with 7 years overall

Main responsibilities:

• Plan, create, and manage Facebook & Instagram ad campaigns
• Optimize ads for lead generation, conversions, and ROI
• Manage campaign budgets and bidding strategies
• Track daily performance and scale winning campaigns
• Handle retargeting and lookalike audience campaigns
• Build lead funnels for university admission seasons and intakes
• Optimize campaigns for low Cost per Lead (CPL) and high lead quality
• Write high-converting ad copies for students and parents
• Plan campaign calendars for admissions and intakes
• Work closely with Senior management
• Improve lead-to-admission conversion ratio
• Prepare daily, weekly, and monthly performance reports
• Keep up with social media trends

Required Skills & Experience:

• Experience in lead generation campaigns
• Knowledge of landing page optimization
• Experience with CRM and lead tracking tools
• Experience in Google Ads, Facebook and Instagram Ads and Performance Marketing
• Experience in EdTech, Study Abroad, or Coaching Industry would be a plus point
• Basic knowledge of SEO, content marketing and Youtube
• Strong analytical and reporting skills
• Experience in managing a team of 2-3 social media executives/interns