Assistant Manager - Digital Marketing

Company: AGILiAD Technologies

Position: Assistant Manager - Digital Marketing

Location: Pune (Bund Garden Next to Ruby Hall)

Work Mode: In Office

Website: www.agiliad.com

We are seeking an Assistant Marketing Manager with a strong digital-first mindset, supported by an engineering background (B.Tech) and an MBA in Marketing. The role requires hands-on ownership of digital marketing strategy and execution, while ensuring consistent brand messaging and alignment across all touchpoints.
This position is ideal for a marketer who understands technology-driven and B2B businesses, is data-oriented, and can translate complex offerings into clear, impactful digital campaigns.

Key Responsibilities

Digital Marketing (Primary Focus)

• Own and execute digital marketing initiatives across website, social media, email marketing, SEO, and paid campaigns
• Plan and manage always-on and campaign-based digital programs to drive brand visibility, engagement, and lead generation
• Manage social media strategy, content calendars, and execution, with a strong focus on LinkedIn and relevant platforms
• Track, analyze, and optimize campaign performance using Google Analytics, platform insights, and dashboards
• Support website management, landing pages, SEO optimization, and ongoing digital content updates

Branding & Marketing Communications

• Ensure consistent brand messaging across all digital and offline channels
• Support brand campaigns, corporate announcements, and internal communications
• Coordinate development of marketing collateral including presentations, case studies, brochures, and digital creatives
• Work closely with design, content, and agency partners to maintain brand quality and standards

Content & Thought Leadership

• Drive digital content distribution for blogs, articles, newsletters, and leadership communications
• Support thought leadership, employer branding, and corporate storytelling initiatives
• Review and refine content to ensure clarity, relevance, and alignment with brand voice

Campaign & Project Management

• Plan and execute integrated marketing campaigns with digital as the primary channel
• Manage timelines, vendors, agencies, and internal stakeholders to ensure timely execution.
• Support digital marketing for events, webinars, virtual campaigns, and hybrid events

Marketing Analytics & Operations

• Own digital dashboards, performance reports, and campaign trackers

Required Skills & Qualifications

• B.Tech (Engineering) and MBA in Marketing (mandatory)
• 4+ years of hands-on digital marketing experience
• Strong understanding of B2B digital marketing and brand management
• Experience with SEO, social media marketing, email marketing, and basic paid campaigns
• Working knowledge of Google Analytics, CMS platforms, email marketing tools, and social media schedulers
• Data-driven mindset with strong analytical and reporting skills
• Excellent communication, coordination, and project management abilities

Good to Have

• Digital marketing certifications (Google, HubSpot, LinkedIn, Meta, or equivalent)
• Exposure to lead generation, ABM, or marketing automation tools