Assistant Manager - Digital Marketing

Core Responsibilities

• Own end-to-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments
• Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives.
• Plan, Manage and optimise app acquisition campaigns across platforms
• Conduct comprehensive keyword research and analysis, utilising industry-leading tools and best practices.
• Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement.
• Collaborate closely with cross-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives.
• Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders.
• Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively.
• Plan, execute, and optimise non-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion.
• Demonstrates the ability to experiment with and adopt emerging AI trends, tools and technologies to improve day-to-day task efficiency.

Required Skills And Experience Technical Skills

• 4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups/ ecommerce companies, / large scale advertisers
• Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions.
• Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance.
• Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail.
• Prior experience in International markets would be an advantage
• Adaptable and growth-oriented mindset: Calm under pressure, eager to learn new tools and processes, and ready to unlearn previous ways of working when required.
• Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred.
• Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks
• Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and others
• Prior experience in app marketing will be highly preferred.
• Idea of running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus.
• A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs
• Previous experience working with ecommerce companies or large scale advertisers
• Proven track record of developing and executing successful paid search marketing and app acquisitions.
• Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions