Assistant Manager, Digital Marketing (eCommerce)

We are looking for a passionate and data-driven Assistant Digital Marketing Manager to support the growth of Strawberrynet's global eCommerce business.

You will be responsible for executing digital marketing campaigns, planning monthly promotions, analyzing performance data, and working closely with cross-functional teams to drive sales growth and customer engagement.

Key Responsibilities

• Drive online sales growth through Google Ads, Meta Ads, CRM, and promotional campaigns
• Plan and execute monthly promotion calendars, including campaign themes, product selections, discount offers, and customer incentives
• Conduct margin analysis, promotion costing, and ROI/ROAS evaluation
• Monitor key eCommerce metrics such as Net Sales, Conversion Rate (CR), Average Order Value (AOV), and campaign performance
• Analyze data using GA4, BI tools, and reporting dashboards to identify growth opportunities
• Collaborate with cross-functional teams to ensure smooth and effective campaign execution
• Support website merchandising, promotional setup, and conversion optimization to maximize sales performance and customer experience
• Utilize AI and automation tools (e.g. ChatGPT) to improve reporting efficiency, campaign planning, and workflow productivity

Requirements

• Degree or Diploma in Marketing, Business, eCommerce, or related disciplines

• 3-5 years of experience in digital marketing, eCommerce, or online sales

• Experience in beauty, skincare, cosmetics, or consumer brands is an advantage

• Knowledge of Google Ads, Meta Ads, GA4, CRM, or email marketing platforms

• Experience in planning online promotions, campaign calendars, or sales events

• Familiarity with eCommerce platforms or CMS such as Shopify, Magento, or Shopline is an advantage

• Strong analytical mindset, detail-oriented, proactive, responsible, and a strong team player

• Able to manage multiple projects in a fast-paced environment

• Good command of written and spoken English and Chinese, including fluent Mandarin

• Immediate availability is highly preferred.