Assistant Manager E-Commerce Fipper

About the role

This role is expected to drive online sales growth, identify new opportunities and continuously improve the performance of e-commerce channels. The ideal candidate is commercially minded, hands-on, comfortable working in a fast-paced environment and able to turn data and market trends into actions that generate sales.

Key responsibilities

• Take ownership of e-commerce sales performance and work towards achieving monthly and annual sales targets.
• Develop and execute strategies to increase sales, traffic, conversion rate and average order value (AOV).
• Monitor daily sales performance and take immediate action when performance is below target.
• Manage and optimise key e-commerce platforms including Shopee, Lazada, TikTok Shop and the company's own website.
• Plan participation in platform campaigns such as Double-Digit Sales, Payday, Mega Campaigns, Flash Sales and platform-specific promotions.
• Develop monthly e-commerce promotional calendars aligned with company marketing activities.
• Monitor advertising performance including ROAS, conversion rate, traffic, CTR and sales contribution.
• Prepare weekly and monthly e-commerce performance reports.
• Oversee the overall e-commerce operational flow from product listing → campaign → order → fulfilment → customer experience.
• Coordinate with warehouse and inventory teams to ensure sufficient stock for campaigns.

About you

• Diploma or Bachelor's Degree in E-Commerce, Marketing, Business, Digital Marketing or related field.
• Preferably 3–5 years of hands-on e-commerce experience, with experience managing major marketplaces.
• Experience with Shopee, Lazada and TikTok Shop is highly preferred.
• Strong understanding of e-commerce sales, marketplace campaigns, livestream, affiliate marketing and performance advertising.
• Strong analytical skills and comfortable working with sales reports and performance data.
• Able to work independently and make quick decisions.
• Fast-moving, proactive and highly responsive to sales opportunities and market changes.
• Strong commercial mindset and sales-driven mentality.
• Able to manage multiple campaigns and priorities simultaneously.
• Strong problem-solving skills with a hands-on working attitude.