Assistant Manager, Ecommerce

Responsibilities:

• Email Marketing Content Creation:

  • Develop and create engaging, personalized email marketing content that resonates with our target audience.
  • Collaborate with cross-functional teams to gather relevant content, product information, and promotions for email campaigns.
  • Ensure email content is in line with brand guidelines and marketing objectives.

• Automation Program Management:

  • Implement and manage marketing automation programs to deliver personalized and timely emails to our customer base.
  • Segment email lists effectively for targeted campaigns based on customer behavior, preferences, and demographics.
  • Monitor and optimize automated workflows to enhance customer engagement and conversion rates.
  • Expertise in customer segmentation for targeted marketing campaigns.

• Onsite Personalization Strategy:

  • Execute onsite personalization strategies to deliver tailored experiences to website visitors.
  • Collaborate with UX/UI teams to implement personalization elements that enhance user engagement and drive conversions.
  • Analyze website user data and behavior to inform personalization efforts.

• A/B Testing:

  • Plan and execute A/B tests on the brand.com to improve user experience and conversion rates.
  • Analyze test results and provide data-driven recommendations for website optimization.
  • Continuously iterate and refine website elements for improved performance.

Competency Requirements:

• Customer Segmentation:

  • Segment customer databases for targeted marketing campaigns.
  • Create personalized content based on customer preferences and behaviors.
  • Implement strategies to nurture leads and retain existing customers.

• Collaboration:

  • Collaborate with cross-functional teams/ regional teams, including marketing, sales, and IT.
  • Work closely with UX/UI designers and developers to implement personalization strategies.
  • Communicate effectively to align CRM efforts with broader business goals.

• Analytical Skills:

  • Strong analytical skills to interpret data and identify trends.
  • Ability to translate data into actionable strategies.

• Tool Proficiency:

  • Leverage your expertise in customer engagement and e-commerce personalised solutions or related solutions, to maximize potential for marketing campaigns and personalization efforts.
  • Stay updated on industry trends and emerging technologies to recommend new tools and strategies.

Qualification Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in email marketing content creation and automation.
• Experience with A/B testing methodologies and tools.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills.
• Creative mindset with a focus on delivering a superior customer experience.
• Ability to work independently and manage multiple projects simultaneously.