Assistant Manager - Export Marketing

Key Roles & Responsibilities

1. International Business Development

• Identify and develop export business opportunities with OEMs, Tier-1 suppliers, distributors, and potential overseas customers.

• Develop new markets and expand the company's international customer base.

• 2.New Customer Acquisition

• Generate and qualify leads in identified international target markets.

• Approach prospective customers and convert qualified leads into business opportunities.

• 3.RFQ Management

• Receive, review, and coordinate customer RFQs with Engineering, Costing, Production, Quality, and other relevant teams.

• Ensure timely submission of RFQ responses as per customer requirements.

• 4.Quotation Preparation

• Prepare and submit techno-commercial quotations within agreed timelines.

• Coordinate with internal teams for costing, technical feasibility, commercial terms, and delivery requirements.

• 5.Customer Relationship Management

• Maintain strong and professional relationships with international customers through regular communication and follow-ups.

• Understand customer requirements and ensure timely responses.

• 6.Export Sales Achievement

• Support the achievement of export sales, order booking, and revenue targets.

• Monitor sales performance against assigned business objectives.

7.Order Conversion

• Follow up on submitted quotations and commercial discussions.

• Convert business opportunities into confirmed purchase orders.

• 8.Market Research

• Monitor international market trends, competitor activities, customer requirements, and business opportunities.

• Identify potential markets and customers for business expansion.

• 9.Customer Meetings

• Organize and participate in customer meetings, business reviews, virtual meetings, and customer site visits.

• Prepare required presentations and discussion points for customer interactions.

• 10.Sales Forecasting

• Prepare and maintain sales forecasts, opportunity pipelines, and order booking plans.

• Provide regular updates on potential business and conversion status.

• 11. Contract & Commercial Review

• Coordinate the review of customer contracts, commercial terms, agreements, and other business documents.

• Ensure commercial requirements are properly communicated to the concerned internal teams.

• 12.Cross-functional Coordination

• Coordinate with Production, Quality, PPC, Engineering, Stores, Finance, and Logistics teams for smooth execution of customer orders.

• Ensure customer commitments are communicated and followed up internally.

• 13.Export Documentation

• Coordinate and ensure the accuracy of export-related documents and customer records.

• Work with relevant departments for timely completion of documentation.

• 14.Shipment Monitoring

• Monitor shipment schedules and coordinate with Logistics and internal teams.

• Communicate shipment and delivery status to customers.

• 15.Customer Complaint Resolution

• Coordinate with Quality and relevant departments for resolution of customer complaints.

• Follow up on corrective and preventive actions and communicate status to customers.

• 16.Receivables Follow-up

• Support payment collection activities and follow up on overdue receivables.

• Coordinate with Finance for payment status and customer account updates.

• 17.CRM Management

• Maintain updated records of customers, enquiries, RFQs, quotations, orders, projects, and business opportunities.

• Ensure timely updating of CRM / customer databases.

• 18.MIS & Management Reporting

• Prepare export sales reports, enquiry and RFQ status reports, order status reports, sales forecasts, and management dashboards.

• Provide regular business updates to management.

• 19.Trade Exhibitions & Business Development Events

• Support participation in international trade fairs, exhibitions, conferences, and business development events.

• Identify and follow up with potential customers and business contacts generated through such events.

20 .Continuous Improvement

• Identify opportunities to improve international marketing, sales, customer service, and business development processes.
• Recommend and implement improvements to increase customer satisfaction, operational efficiency, and business growth.