Assistant Manager- Google ads

Role & responsibilities

Location: Gurgaon (On-site)

Experience: 2-4 Years

Job Type: Full-time

Job Summary:

We are seeking a strategic and data-driven Google Ads to lead, manage, and scale paid advertising efforts across Google Ads platforms. The ideal candidate should have 2-4 years of hands-on experience in planning, executing, and optimizing high-performing ad campaigns and be capable of overseeing junior team members while aligning campaigns with broader marketing objectives.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor campaign performance daily and implement optimization strategies to improve ROI, CTR, CPC, CPA, and conversions.
• Create, test, and refine ad copies, extensions, bidding strategies, and audience targeting.
• Collaborate with the design and content teams to develop effective ad creatives and landing pages.
• Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and other tracking tools.
• Prepare performance reports and provide actionable insights based on campaign data.
• Work closely with SEO, content, and web development teams to ensure integrated digital marketing efforts.
• Stay updated with the latest Google Ads features, industry trends, and best practices.

Requirements

• 2-4 years of proven experience managing Google Ads campaigns (Search, Display, Shopping, Video).
• Google Ads Certification is mandatory or should be acquired within the first month of employment.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and KPIs.
• Experience with budget management, bid optimization, and performance forecasting.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• Experience managing lead generation or e-commerce advertising campaigns.
• Exposure to other paid advertising platforms such as Meta Ads (Facebook/Instagram), Bing Ads, or LinkedIn Ads.
• Understanding of marketing funnels, customer journeys, and attribution models..