Assistant manager- horeca sales

Assistant Manager – HoReCa Sales | Vasant Masala

Position: Assistant Manager – HoReCa Sales

Company: Vasant Masala

Location: Vadodara, Gujarat

Department: Sales

About the Role

Vasant Masala is looking for a result-oriented Assistant Manager – HoReCa Sales to drive sales growth, develop

institutional and corporate clients, expand market reach, and strengthen business relationships across the assigned

territory.

1. Sales Planning & Target Achievement

● Develop and implement sales strategies to achieve regional sales targets.

● Monitor sales performance and track individual sales representatives' contributions.

● Identify business opportunities and prepare short-term and long-term sales plans.

● Set clear sales objectives, timelines, and performance targets.

2. HoReCa & Institutional Sales

● Develop and manage relationships with hotels, restaurants, canteens, caterers, and other institutional clients.

● Drive corporate and institutional sales while expanding distribution networks.

● Identify and acquire new business accounts across the assigned territory.

● Explore opportunities with food manufacturing units, Gruh Udhyogs, and other relevant businesses.

3. Business Development & Market Expansion

● Identify potential markets and new customer segments to increase sales.

● Develop new client relationships and strengthen existing accounts.

● Increase business penetration within existing client accounts.

● Recommend strategies to expand distribution and improve market coverage.

4. Team Management & Development

● Guide, supervise, and support the sales team in achieving business objectives.

● Provide training, coaching, and performance feedback to sales representatives.

● Build effective working relationships within the sales team.

● Monitor team performance and recommend improvements to enhance productivity.

5. Coordination & Collaboration

● Coordinate with the sales department and other relevant internal teams.

● Ensure smooth execution of sales plans and distribution activities.

● Facilitate communication between sales representatives and other business units.

6. Sales Reporting & Performance Analysis

● Prepare and present periodic and monthly sales reports.

Vasant Masala | Job Description Page 2

● Track sales volume, business performance, and potential sales opportunities.

● Review sales plans and recommend corrective actions where required.

● Report on distribution expansion, market development, and progress against targets.

Key Skills Required

● HoReCa and institutional sales

● Corporate and B2B sales

● Business development and client acquisition

● Sales planning and target achievement

● Team management and leadership

● Distribution management and market expansion

● Client relationship management

Pay: Up to ₹750,000.00 per year

Work Location: In person