Assistant Manager-Loyalty Campaign

Job Purpose:

Plan, execute, and monitor multi-channel CRM and loyalty marketing campaigns across Minor Food Brands. Ensuring it is delivering the best experience that will create customer engagement and loyalty.

Main Responsibilities:

Loyalty Program Strategy

• Assist in developing and implementing a comprehensive CRM and loyalty marketing strategy aligned with overall business objectives.
• Design personalized customer journey and manage customer loyalty programs to increase customer engagement, retention, and lifetime value.

Campaign Planning, Execution and Reporting

• Collaborate with brand marketing teams to develop compelling campaign assets and personalize campaigns and messaging that are relevant to the target audience.
• Implement campaign and reporting mechanisms to track key performance indicators (KPIs) and provide detailed insights into campaign effectiveness.

Campaign Communication

• Develop effective direct communication strategies to engage and educate customers about loyalty programs, promotions, and exclusive offers.
• Manage and create personalized customer communication message via Push, Inbox, SMS, LINE etc. in Marketing Automation Platform.
• Ensuring communication cost-effective campaign execution and maximum return on investment.

Campaign and Market Update Trend

• Stay beyond of food-business trends and competitive to identify opportunities for innovation and improvement in marketing campaign and more.

Data Analysis and Insights

• Collaborate with the loyalty data analysis team to find the right customer segmentation, utilizing customer data and analytics to gain insights into customer behavior, preferences, and trends.
• Regularly evaluate campaign performance, providing actionable recommendations for continuous improvement.

Other Duties

• Work closely with cross-functional teams, including Brand Marketing, Tech Team, Channels Team, and external vendor, to ensure alignment and integration of loyalty initiatives with overall business strategies.

Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• Minimum experience 3-5 years in CRM marketing or a similar role.
• Strong understanding of customer behavior, segmentation, and campaign management.
• Advantageous experience in CRM, marketing automation platform, and customer engagement platform (CEP)
• Ability to plan and strategize local campaigns relevant for local consumers.
• Excellent leadership and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Effective communication skills to liaise with cross-functional teams.