Assistant Manager Loyalty Operations

Role & responsibilities

The Assistant Manager Engagement and Loyalty Operations is responsible for supporting the execution

and monitoring of customer engagement, loyalty, retention, and CRM activities across the retail

network. The role ensures effective customer enrolment, accurate customer-data capture, loyalty-benefit

management, campaign execution, customer follow-up, and reactivation activities across stores and

digital channels.

The role supervises Executives Customer Loyalty, monitors their productivity and quality of customer

interactions, and coordinates with Store Operations, Marketing, Customer Care, Digital, E-commerce, IT,

CRM, Finance, Analytics, and other relevant teams to improve customer retention, repeat purchases,

Preferred candidate profile

Educational Qualification

• Bachelors degree in Business Administration, Marketing, Commerce, Retail Management, or a

related field.

• MBA/Postgraduate qualification in Marketing, CRM, Retail, Customer Experience, or a related

discipline will be an advantage.

Experience

• Approximately 3–6 years of relevant experience in CRM, customer loyalty, retail operations,

telesales, customer service, or digital engagement.

• Experience in a multi-store retail environment is preferred.
• Experience with CRM, loyalty, POS, ERP, customer-care, or campaign-management platforms is

preferred.