Assistant Manager/ Manager - Marketing

Job Responsibilities:

• Marketing Strategy & Portfolio Management: Develop, plan, and execute comprehensive marketing strategies across multiple brands and product portfolios, including brand development, product marketing, promotions, channel strategies, digital marketing, and customer engagement, aligned with the Company’s business objectives and sales targets.
• Sales, Promotion & Market Development: Collaborate closely with Product Heads, Sales teams and relevant department to develop and implement marketing campaigns, promotional programmes, product launches, exhibitions, roadshows, customer events, and other market development initiatives to generate leads, strengthen market presence, increase market share, and drive sales and business growth.
• Market Analysis & Performance Management: Monitor and analyse sales, brand and product performance, customer behaviour, market trends, competitor activities, campaign effectiveness, and return on investment (ROI). Translate data and market insights into practical recommendations and improvement initiatives to enhance marketing and business performance.
• Brand, Digital & Marketing Communications: Manage brand positioning and oversee digital marketing, social media, advertising, content, and other marketing communication channels to strengthen brand awareness and customer engagement while ensuring appropriate and consistent communications across different brands, products, channels, and customer touchpoints.
• Budget & Resource Management: Plan, manage, and monitor marketing budgets and resources across different brands, products, campaigns, and activities to ensure effective allocation and utilisation of resources and achievement of intended business outcomes.
• Stakeholder & Cross-Functional Collaboration: Work closely with the General Manager, Product Heads, Sales teams, Business Unit Heads, principals, business partners, external agencies, vendors, and other relevant stakeholders to align marketing priorities, manage expectations, and ensure the effective execution of marketing initiatives and business objectives.
• Team Leadership & Development: Lead, supervise, coach, and develop the marketing team by providing clear direction and guidance to achieve departmental objectives, strengthen team capabilities, and continuously improve individual and team performance.
• Innovation & Continuous Improvement: Stay abreast of emerging market trends, technologies, customer needs, and marketing practices. Identify and recommend innovative, creative, and practical initiatives to improve marketing effectiveness, customer engagement, sales performance, and business growth.
• Other Duties: Perform additional responsibilities as assigned by management in a professional and efficient manner.

Requirement:

• Bachelor’s Degree in Marketing or a related field with relevant experience in marketing management.

• Strong marketing and commercial acumen with experience in marketing strategy, brand and product management, promotions, digital marketing, and market development.

• Strong analytical and strategic thinking skills with the ability to analyse performance, identify opportunities, and provide practical recommendations.

• Good leadership and people management skills with the ability to lead, coach, and develop team members.

• Strong communication, interpersonal, negotiation, presentation, and stakeholder management skills with the ability to engage and influence people at all levels.

• Creative, proactive, results-oriented, and well-organised, with the ability to work independently, manage multiple priorities, and deliver within tight timelines.

• Bachelor’s Degree in Marketing or a related field with relevant experience in marketing management.

• Strong marketing and commercial acumen with experience in marketing strategy, brand and product management, promotions, digital marketing, and market development.

• Strong analytical and strategic thinking skills with the ability to analyse performance, identify opportunities, and provide practical recommendations.

• Good leadership and people management skills with the ability to lead, coach, and develop team members.

• Strong communication, interpersonal, negotiation, presentation, and stakeholder management skills with the ability to engage and influence people at all levels.

• Creative, proactive, results-oriented, and well-organised, with the ability to work independently, manage multiple priorities, and deliver within tight timelines.