Assistant Manager, Marketing

Your Role:

1. Brand Management

• Develop and execute a robust brand strategy to establish and enhance the company’s online and offline presence;
• Enhance company brand positioning across B2B2C, industrial distribution, B2C consumer segments and enhance customer engagement;
• Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads;
• Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility.

1. Campaign Management

• Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation;
• Integrate online and offline channels (O2O) to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience;
• Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution;
• Lead the exploration, evaluation and implementation of AI tools and platforms to enhance marketing efficiency, creativity and performance;
• Collaborate with superior to pilot, evaluate and implement AI solutions that streamline marketing processes;
• Drive lead generation efforts through targeted digital campaigns, SEO, SEM strategies and strategic partnerships, ensuring a continuous flow of qualified leads;
• Monitor and analyze campaign performance metrics to optimize marketing efforts, track KPIs and achieve marketing objectives.

1. Leadership and Other Responsibilities

• Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence;
• Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team.

Are You:

• Diploma/ Bachelor’s degree in Marketing, Public Relations or related field;
• Ability to work autonomously on assigned projects while effectively collaborating with various teams. This involves balancing self-direction with group cooperation to ensure efficient tasks completion and positive contribution to team dynamics;
• Strong understanding and experience of how to leverage AI for campaign ideation, content creation, performance analysis and customer insights;
• Demonstrated ability to evaluate, propose and integrate emerging AI solutions to enhance marketing efficiency, creativity and strategic outcomes;
• Strategic thinker with a results-driven approach and strong analytical skills;
• Possesses strong end-to-end thinking with robust project management skills;
• Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback;
• Positive attitude with a commitment to growth and development;
• Experience in a senior marketing role with demonstrated leadership skills is advantageous.